How Maku Fenaroli Quit Finance & Built an Art-led Fashion Brand

Summary Maku Fenaroli went from a career in finance to building Maku The Label — an art-led fashion brand from Melbourne that scaled fast and forced her to back herself sooner than expected.  In this episode, we talk about the real tipping points, the behind-the-scenes challenges of rapid growth, and what it takes to turn creativity into a sustainable business. Guest Maku Fenaroli is the founder and creative force behind Maku The Label, an art-led fashion brand known for bold, wearable designs. With a background in teaching and finance, Maku now combines hand-made creativity with modern e-commerce to build a fast-growing label with a loyal community.   Overview Maku Fenaroli, founder of Maku The Label, shares the leap from "safe job" to building a brand in public. Maku originally trained as a teacher, then fell into the world of superannuation when she moved to Melbourne; a role that felt comfortable, if not aligned. Creativity was always there in the background, but like many people, she didn't believe it could become her full-time life. Everything shifted when she finished breastfeeding her second child and found herself living in T-shirts - but unable to justify the designer price tags or support fast fashion. So she did what most people only think about: she made her own. Starting with a low-risk print-on-demand model, Maku tested designs in real time and quickly discovered what customers were truly craving. We unpack the point where the business became "real": the six-figure Boxing Day sale, the strain of juggling a full-time job alongside late-night production work, and the moment she knew she had enough data to step away from corporate life. Maku also shares the cost of rapid growth, from customer service pressure to product development setbacks, and why building something meaningful requires both resilience and humility.   Visit Maku The Label https://makuthelabel.com/ Transcript Today, I'm joined by Maku Fenaroli, founder of Maku the Label, a bold art-led brand that's built serious traction in a short space of time. Maku started the business while working in finance, created a few t-shirts when she felt she had nothing to lose, and within four months, the momentum was strong enough for her to quit her job. Recently named in the top 50 people in e-commerce, she is building, navigating growth, marketing, self-doubt and the realities of backing yourself. Welcome to the podcast!   Maku (01:06) Thank you. Thank you so much for having me. Lovely intro.   Amy (01:09) It's a fascinating journey that you've been on and different worlds from your finance background to now fashion. And I thought it would be great to tap into that journey a bit more and for listeners to get a bit of an insight of how a change can happen  in your life or direction. So firstly, take us back because before launching Maku, which is a fashion brand, you started in finance. So how did you end up in the financial world?   Maku (01:39) Yeah. So I had a job in a superannuation company and actually back in New Zealand, I was a teacher. So I'd moved to Melbourne thinking I would get another teaching job. I couldn't get the position that I wanted. So one of my friends worked in HR for the superannuation company. And I went in for an interview thinking this would just be like a short term thing. And then I was there for 13 years.   Amy (02:06) It's crazy where the years go. Maku (02:09) Yeah. And I think I just remember thinking when I started, wow, this is so easy. Like, it's such an easy job from teaching, you just go in, do emails and all that stuff, have your lunch and then go home and you're not there still thinking about the children and the program that you're going to teach for the next day. So yeah, I ended up just staying because it was quite comfortable at the time, but it was obviously never my passion.   Amy (02:31) Have you always had a creative…   Maku (02:32)<