Transformation, trends, and trust in the pet industry with Jess Arrington of Wild Wellness Pet

Recorded live (and a little unfiltered) from Superzoo 2026, I sit down with Jess Arrington of Wild Wellness Pet (and The Pet Parenting Reset) for a candid conversation about what’s changing in the pet wellness industry... and what definitely isn’t!From the endless sea of probiotics and freeze-dried products to the lack of true innovation, affordability concerns, ingredient transparency, and the growing influence of big business in the pet space, we share what caught our attention on the show floor, what left us underwhelmed, and the products and companies that still have us excited.We also dig into gut health and microbial diversity, fresh and raw feeding, novel proteins, natural pet products, and why knowing who is actually behind the products you buy matters more than ever.But this episode is about more than just Superzoo!As Season 2 of the Raw Remedies Podcast comes to a close, Jess and I reflect on transformation in our own lives and businesses. Jess shares the philosophy behind Wild Wellness Pet and her mission to help pets (and people) reconnect with nature, while I share the evolution of Raw Remedies into Vital Roots Functional Health and my growing mission to bring the same root-cause thinking I've used in animal wellness into human health.It’s an honest conversation about where the holistic pet industry is headed, staying curious, demanding better, and what happens when the path you started on leads somewhere you never expected.Plus, get a sneak peek at what’s coming in Season 3 as the podcast expands beyond pet wellness to explore the health of the humans on the other end of the leash.Connect with Kara:Website: rawremedieshealth.comFacebook: Raw Remedies HealthInstagram: @rawremedieshealthTikTok: @rawremedieshealthNewsletter: https://rawremedieshealth.myflodesk.com/jointhecollectiveConnect with Jess:Website: https://www.thepetparentingreset.com/https://www.wildwellnesspet.com/Facebook:https://www.facebook.com/thepetparentingresetInstagram:https://www.instagram.com/thepetparentingreset/https://www.instagram.com/wildwellnesspet/Pet Parenting Reset Podcast: https://www.youtube.com/@ThePetParentingResetSponsor:Girls Gone Raw Pet healthUse code RAWREMEDIES for 10% off your first orderwww.girlsgonerawpet.comGGR, founded by my friend Lauren Becks, is a carnivore loving enthusiast whose mission is to bring a species appropriate diet back into every home. Please be sure to check out her small independent business and use the above code for a discount at checkout!Join the Conversation:Loved this episode? Share it with a fellow holistic pet parent or leave a review to help others find Raw Remedies Podcast!