How cutting emissions is future-proofing industries beyond the 'green premium'

Cutting the greenhouse gas emissions from heavy industry has often been framed as a cost problem: why pay more for low-emission products when the conventional versions are cheaper? But many companies are pushing ahead, with an eye on staying competitive, securing supply chains and preparing for future markets. This episode hears from two companies and an investor who say low-emission technologies are already making business sense. All three are involved in the First Movers Coalition, a World Economic Forum initiative working with companies and governments to make low-emission technologies commercially viable. Speakers: Jennifer Holmgren, CEO of LanzaTech Rebecca Boudreaux, President & Chief Executive Officer, Oberon Fuels Rajesh Swaminathan, Partner, Khosla Ventures, USA Noam Boussidan, Programme Head, First Movers Coalition Links: First Movers Coalition: https://initiatives.weforum.org/first-movers-coalition/home Follow the Sustainable Development Impact Meetings 2026: https://www.weforum.org/meetings/sustainable-development-impact-meetings-2026/ Related podcasts: The Hormuz shock, AI and China: the state of global energy, with Jason Bordoff: https://www.weforum.org/podcasts/radio-davos/episodes/amnc26-energy-china-hormuz-oil-gas-renewables-bordoff/ A "fundamental shift" in energy thinking: the Energy Transition Index 2026: https://www.weforum.org/podcasts/radio-davos/episodes/energy-transition-index-2026/ The scientific advances ready to change the world: the Top 10 Emerging Technologies 2026: https://www.weforum.org/podcasts/radio-davos/episodes/top-10-emerging-tech-2026/ Check out all our podcasts on wef.ch/podcasts:  YouTube - https://www.youtube.com/@wef/podcasts Radio Davos - subscribe: https://pod.link/1504682164 Meet the Leader - subscribe: https://pod.link/1534915560 Agenda Dialogues - subscribe: https://pod.link/1574956552