296: The real value of price transparency, and how leaders should engage

What has price transparency data taught us about healthcare prices? Price transparency laws were originally put in place to make it possible for patients to act like consumers. We’re not there yet. But as federal requirements and enforcement tighten, health plans and providers are sharing more and better data, giving us a clearer picture of the price of care across services, organizations, and markets. In this episode, host Abby Burns sits down with CEO of Revelar Analytics, Maria Nikol, to better understand how and why leaders across the industry should leverage price transparency data to help them navigate mounting financial pressures. Maria shares concrete examples of how organizations are using the data to defend rates, uncover underpayment, and prepare for rate negotiations — while also breaking down common data pitfalls and why interpretation matters. They also discuss recent and proposed policy changes and what they mean for healthcare leaders in 2026 and beyond. We’re here to help: Infographic | Real-time transparency Report | 4 steps for successful risk contracting with payers Expert Insight | 3 ways to make VBC contracting easier Learn more | Revelar Analytics l Price Transparency l Home Page 2026 State of Healthcare Procurement: Cost, Quality, Resilience A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.