138. I studied 200+ viral posts. Here’s what I learned

In today’s episode, I’m breaking down what’s actually working on Instagram right now in 2026 after studying over 200 high-performing posts across multiple niches. I share the biggest pattern I found (and no, it’s not some secret hack), plus how you can start creating content that connects, performs, and actually gets people to stop scrolling.I also walk through three specific hook formulas that are consistently driving views, engagement, and growth—along with why they work and how to apply them to your own content without overthinking it. If your content has been feeling flat lately, this will shift how you approach everything.What you'll learnHigh-performing content creates an “identity moment” that makes the viewer feel seenGeneric content gets ignored—specificity is what makes people stop and engagePOV hooks work by placing the viewer directly into a relatable, detailed moment“Permission slip” hooks tap into what your audience already wants but needs validation forBold or controversial hooks spark curiosity and increase engagementResources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!