Episode 30- Beyond the Clinic Walls: Using Behavior Analysis in Marketing with Matt Harrington

Welcome to the kickoff of our new series, Beyond the Clinic Walls, where we explore the raw, unpolished reality of applying ABA outside of traditional autism care.In this episode, we’re joined by Matt Harrington, BCBA and the engine behind an ABA-focused Digital Marketing Agency. Matt has taken our most lethal clinical tools—reinforcement schedules, stimulus control, and motivating operations—and turned them into a blueprint for shaping consumer behavior and scaling brands.We’re diving deep into:The Science of the Click: How to identify the "function" of why your customers are actually hitting that button.The Marketing SD: How to craft the perfect "call out" to ensure your audience raises their hand.Reinforcement Loops: Why marketing doesn’t end when the customer buys—it’s where the real behavior change begins.The "Florida Man" Factor: How understanding deprivation and environmental context (even during a hurricane) explains why people buy what they buy.If you’ve ever wondered how your clinical background translates to the digital marketplace, listen up. We’re done apologizing for how powerful this science actually is.Find Matt on Linkedin at: https://www.linkedin.com/in/matthew-harrington-bcba-8157b11b9/