Agentic Commerce: Who's Actually Liable? | Global Payments

What does it actually mean when an AI agent completes a purchase on your behalf? I sit down with Anatole Baboukhian, Executive Lead, Corporate Responsibility & Strategic Advocacy, and Lucy Anderson, Head of Asia Solutions, SMB Product; colleagues at Global Payments on opposite sides of the business, policy and product. We start with a plain english definition of agentic commerce and where it fundamentally changes from how we pay today. From there we talk through consent, trust, and the liability question every fintech founder needs an answer to before they build. We had a ton of fun, talk about Taylor Swift and bill payments!What you’ll learn:Agentic commerce splits into two models: instructed vs. fully autonomousKYB still isn't solved. KYA (Know Your Agent) is next, and it's harder: identity, mandate, scopeLiability isn't one framework: it depends where in the chain the failure happensBoring, high-friction use cases (utility switching, ticket buying) will win before exciting ones (travel)Why Marketing is about to need a second audience: agents, not just peopleTIMESTAMPS00:00 – What agentic commerce actually means01:27 – The two use cases nobody separates07:19 – What regulators are really asking09:32 – KYC → KYB → KYA: the trust gap nobody's closed16:42 – The three-layer KYA framework: identity, mandate, scope18:44 – Why the "boring" use cases will win first21:49 – Taylor Swift tickets vs. switching your utility provider26:15 – Marketing to agents, not people28:43 – Fraud, inclusion, and vulnerable consumers32:38 – Liability: why there's no single framework44:18 – Who will actually build these agents49:25 – The one piece of advice for every fintech founder👉 Connect with Lucy and Anatole:LinkedIn: https://www.linkedin.com/in/anatole-baboukhian/LinkedIn: https://www.linkedin.com/in/lucykanderson/👉 Connect with Monica:LinkedIn: https://www.linkedin.com/in/monicamillares/Website: https://fintech-product-ai-lab.lovable.app/Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.