Episode 1980 - Bike Fitting: Untapped market; low barrier to entry

In this engaging conversation, the ICE Physio CEO Jeff Moore & Bike Fit Lead Faculty Matt Koester delve into the thrilling world of mountain biking and the intricacies of bike fitting. They discuss personal experiences on challenging trails, the importance of proper bike adjustments for performance and comfort, and the unique skills required for effective bike fitting. The conversation also highlights the community aspect of biking, the business potential of bike fitting courses, and the significance of follow-up evaluations to ensure optimal cycling experiences. Overall, the discussion emphasizes the blend of passion, expertise, and community in the biking world.