What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion with Saul Marquez

Most founders think they need more marketing.More conferences.More ads.More visibility.But the real problem?Most companies still can’t clearly explain what they do.In this episode, I sat down with Saul Marquez, founder of Outcomes Rocket, to break down a simple framework founders can use to turn marketing chaos into a clear go-to-market strategy.We also discuss why Account-Based Marketing (ABM) is one of the highest ROI strategies in healthcare and why the right relationship can change the trajectory of your company.In this episode, you’ll learn:✅ Why founders get overwhelmed by too many marketing tactics✅ The real reason most healthcare marketing fails (hint: messaging clarity)✅ The difference between Owned, Earned, and Paid marketing channels✅ Why you should validate messaging before spending money on ads✅ How Account-Based Marketing (ABM) helps close high-value healthcare deals✅ Simple ways founders can build repeatable marketing systemsRelated Episodes You’ll LoveHow Smart Founders Raise Capital Without a Final Product&nbsp; - This conversation explores how founders build credibility, ecosystem relationships, and investor trust—even before they have a finished product—highlighting how strategic positioning and messaging often matter more than visibility alone.Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/how-smart-founders-raise-capital-without-a-final/id1520028468?i=1000742930120&nbsp;11 Innovative FemTech Solutions Set to Transform Women’s Health - This episode highlights how emerging healthtech innovators differentiate themselves through clear value propositions and targeted solutions, reinforcing the importance of positioning and messaging discussed in the Saul Marquez interview.Spotify: 👉 https://open.spotify.com/episode/4XjocpXfgrYl2QJXlagRdb?si=f212ce25cb954626&nbsp;<li