The Peak-End Rule: Why Your Brain Only Remembers 2 Moments

The peak-end rule, what it is, what the research says about how memory rewrites experience, and 3 protocols to design your endings so the peak-end rule works for you instead of against you, in your own head and in everyone else's. STUDY CITATIONS Fredrickson, B. L., & Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of Personality and Social Psychology, 65 (1), 45–55. Make sure you hit "FOLLOW" in your podcast player so you never miss an e...