The LTV Mistake That Can Kill Startups

This story was originally published on HackerNoon at: https://hackernoon.com/the-ltv-mistake-that-can-kill-startups. LTV can guide startup strategy, but bad assumptions around CAC, churn, pricing and support costs can quickly destroy a business model. Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #product-management, #artificial-intelligence, #venture-capital, #growth-hacking, #fundraising, #technology, #customer-lifetime-value, #customer-acquisition, and more. This story was written by: @dlayf. Learn more about this writer by checking @dlayf's about page, and for more stories, please visit hackernoon.com. LTV can guide startup strategy, but bad assumptions around CAC, churn, pricing and support costs can quickly destroy a business model.