Are You Making Your Users Do the Backend Job? (B2B Perspective)

This story was originally published on HackerNoon at: https://hackernoon.com/are-you-making-your-users-do-the-backend-job-b2b-perspective. Consumer apps feel effortless. B2B tools rarely do. Here's why it feels so much harder and how to design interfaces that match how experts think. Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #product-design, #ux-design, #design-thinking, #mental-models, #b2b, #saas, #b2b-tools, #hackernoon-top-story, and more. This story was written by: @anastasiachistova. Learn more about this writer by checking @anastasiachistova's about page, and for more stories, please visit hackernoon.com. A certain amount of complexity can never be removed from an interface; it can only be shifted between the user and the system (Tesler's Law). B2C products manage this well because designers share the user's everyday reality.