How Burger King Is Making a Comeback

The President of Burger King, Tom Curtis, knew the brand had gotten stale and that customers had drifted away. So he did something almost no executive does. He gave out a phone number and told people to call him directly. Over 41,000 calls came in.  What followed was a viral moment but more importantly, it became a real-time feedback engine. Tom sits down with Jason to talk about why he opened the phone lines, what Burger King has actually done with everything it heard, and how the brand spent four years quietly rebuilding before it ever asked customers to come back. Learn more about your ad choices. Visit megaphone.fm/adchoices