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Print Design Podcast - Inspiration for In-house Creative Teams: Daily Summaries Delivered
by Print Design Academy
Welcome to the Print Design Podcast. The show were we talk all things print and packaging. We go behind the scenes with graphic designers and talk about the print projects they designed and produced that really rocked their world. From file prep, to holding the finished product in their hand, and all the key decisions in between. We share what's involved with creating a print project to help inspire you to get out there and produce print. So, lets talk ink on paper.
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- Dec 1, 20251h 23m
Episode 79 - Alberta Distillers Rare Batch Whisky - Olberding Brand Family
In this episode, Dave talks with Chris Gajus, Creative Director at Olberding Brand Family, about the packaging for Alberta Distillers Rare Batch that his team helped bring to life. If you’re a graphic designer or creative director who loves print, packaging, or some sweet sweet embellishments, this episode is for you. Chris breaks down how they took a very rough starting point and turned it into a full premium packaging system with strong storytelling, structure, and materials. This includes the strategy behind the mountain imagery, the multi-level emboss, using tactile varnish instead of foil, and how they made sure the whiskey glows through the front and back windows on shelf. You’ll also hear about real considerations designers deal with every day: board weight, coatings, cracking on folds, color matching between substrates, working with vendors, and building files with multiple special-finishes layers. It’s a full look at how design moves from a concept to a finished physical product that pulls people in. Chris also shares his early print memories (video game boxes and manuals), his first print project in school, and a project that totally fell apart thanks to unclear feedback and direction. If you’ve ever had a client say “I’ll know it when I see it,” you’ll feel right at home. Things discussed in this episode: Premium packaging design Building dielines and structural packaging workflow Multi-level embossing Tactile varnish vs. foil stamping Color matching across substrates Paperboard weight and packaging durability Creating shelf presence in liquor and beverage categories Integrating brand storytelling into print Working with production, prepress, and color teams Turning a rough concept into a print-ready, high-end package Links: Alberta Distillers Rare Batch case study Project images + visuals Oberding Brand Family website Chris on LinkedIn Print Design Academy - Where designers learn print and packaging design
- Nov 22, 202352 min
Episode 78 - Diego Marini - Yummy Colours - Statue of Liberty + Sophy Holland Books
This week's guest is Diego Marini. He is a Co-Founder, Creative Director, and Designer from Yummy Colours out of New York. Although he is located in Copenhagen. Diego loves books. To put it lightly. During client meetings, he's been known to ask "Can't we do a book"? And with a drive like that, he has had the opportunity to help bring some absolute gems to life. In this episode, we dive into the design, creative direction, and behind-the-scenes production of two beautiful coffee table books. One for Sophy Holland, and the other for the Statue of Liberty. Be sure to check the links below to have a peek. The Yummy Colours team continues to put together amazing print pieces that help bring their client's goals and visions to life. Legends over there. Another gem of an episode for the designers and print lovers out there. Check out all the links below!! Statue of Liberty Book Images: CLICK HERESophy Holland Book Images: CLICK HEREYummy Colours Website: CLICK HEREYummy Colours Instagram: CLICK HERE Print Design Mastery 7-day FREE trial Get it HERE. Print Design Summit Waitlist: SIGN UP HERE Print Design Academy on YouTube: HERE
- Oct 3, 20231h 29m
Episode 77 - Tony - Industry Print Shop
My guest on this episode is Tony Diaz from Industry Print Shop out of Austin Texas. If you haven't heard of Industry, where have you been!? I call this episode, story time with Tony. In this episode, we talk about: how Industry started and came to be. how he became "The Merch Guy" some of the important projects that helped Industry grow. Flatstock at SXSW and what it meant for Tony. a workshop at Nike HQ. print projects that went sideways and what happened. projects that Tony is the most proud of. the transition from doing the printing to a business owner leadership role. tough times in the history of Industry. what is really fulfilling for Tony in this stage of his life. and soo soo much more. Tony is an awesome human and is full of stories that help you to learn from his mistakes, successes, and experiences. You can really feel the genuine joy from him coaching creatives through stories and community. THE LINKS Industry Print Shop Website: CLICK HERE FREE Print Ready Files Checklist: Download here FREE Craft Beer Label Design Guide: Get it HERE. Print Design Academy on YouTube: CLICK HERE International Print Day: CLICK HEREPrint Across America: CLICK HERE
- Jul 11, 202355 min
Episode 76 - Connie Lui - Yummy Colours - Concept of the Year
This week's guest is Connie Lui. She is a Partner, Creative Director, and Designer from Yummy Colours out of New York. I saw an Instagram post that Yummy Colours shared featuring their most recent Concept of the Year print piece, Dear Future. Turns out it was their third year in a row producing the Contept of the Year projects. And we get to hear stories about how all three projects were brought to life. From the first Issue and why they decided to bring it to life, the second issue and stories of incredible collaboration at scale, to the most recent issue and how the multi-layer unique effects came to life! Another gem of an episode for the designers and print lovers out there. Check out all the links below!! Concept of the Year Images: CLICK HEREYummy Colours Website: CLICK HEREYummy Colours Instagram: CLICK HERE FREE Craft Beer Label Design Guide: Get it HERE. FREE Print Ready Files Checklist: Download here Print Design Academy on YouTube: HERE
- Apr 18, 202316 min
Episode 75 - 3 Things Designers should do to prepare for a recession
A rare solo episode with Dave Hopkins, Founder of Print Design Academy and host of the Print Design Podcast. They say we are in a recession and it is going to get worse...so what can you do so that it sucks less? After seeing what happened in the design and print worlds during Covid, I have put together 3 things I think ALL Graphic Designers should do to prepare for any sort of economic uncertainty. FREE DOWNLOAD HERE - Print Ready Files Checklist Learn Print Design on YouTube HERE
- Apr 11, 202346 min
Episode 74 - The Print Design Summit - BTS, wins, fails, lessons, and will there be a Summit 2024?
This episode features us, Dave and Gabby, breaking down the Print Design Summit. We share our expectations, actual results, our wins, our fails, lessons learned, how we feel it went, and answer the big question...will there be a Print Design Summit in 2024? FREE Guide to Craft Beer Label Design: Download it here FREE Print Ready Files Checklist: Download here Learn Print Design on YouTube: Watch HERE
- Apr 5, 20231h 13m
Episode 73 - Jonny Black - The Office of Ordinary Things - D+K Printing Promotion
This week's guest is Jonny Black from TOOOT. Also known as The Office of Ordinary Things out of San Francisco California. This episode is literally years in the making. So you better like it. Kidding, I know you will. During this episode, we are doing a deep dive into the D+K Printing promotional project. This project is an experience. It's got great print, textures, and tear strips to please your need to play with things. We also talk about Apple Packaging, Sustainability, and Granola Packaging project from Jonny's early design days. This is a fun one! TOOOT on IG: HERETOOOT Website: HERE FREE Craft Beer Label Design Guide: Get it HERE. FREE Print Ready Files Checklist: Download here Print Design Academy on YouTube: HERE
- Jan 10, 202345 min
Episode 72 - Mackenzie Brookshire - Landscape - Cookma Print + Packaging
This week's guest is Mackenzie Brookshire. She is the Creative Director from Landscape out of Oakland, CA. @thisislandscape During this episode, we talk about drawing sunshines, Koolaid points, Cereal Packaging, and more! Our deep dive is into a project she worked on for Cookma, a meal delivery service and product line for growing families. The print and packaging they created is bright, welcoming, and just makes you feel good when you see it. Really enjoyed this conversation with Mackenzie and I know you will too. THE LINKS: Landscape WebsiteLandscape InstagramCookma - Design WorkDOG - A project space Print Design Summit - Get Front of the Line HERE Print Design Academy YouTubePrint Design Academy InstagramFREE Print Ready Files ChecklistPrint Design Mastery - Learn to be an expert at print design - CLICK HERE
About Print Design Podcast - Inspiration for In-house Creative Teams
Welcome to the Print Design Podcast. The show were we talk all things print and packaging. We go behind the scenes with graphic designers and talk about the print projects they designed and produced that really rocked their world. From file prep, to holding the finished product in their hand, and all the key decisions in between. We share what's involved with creating a print project to help inspire you to get out there and produce print. So, lets talk ink on paper.
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