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Print Design Podcast - Inspiration for In-house Creative Teams: Daily Summaries Delivered
by Print Design Academy
Welcome to the Print Design Podcast. The show were we talk all things print and packaging. We go behind the scenes with graphic designers and talk about the print projects they designed and produced that really rocked their world. From file prep, to holding the finished product in their hand, and all the key decisions in between. We share what's involved with creating a print project to help inspire you to get out there and produce print. So, lets talk ink on paper.
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- 1 weeks ago26 min
Episode 85 - Why freelance designers are stuck at $50k/year and how to grow past it
If your design business hit some early growth and then flatlined, this one's for you. In this solo episode I get into the three problems that quietly stall out most freelance designers, your work is invisible, you're underpaid, and clients vanish after one project, and why none of it is a talent problem. It's a visibility problem, and print is the fix for all three. In this episode The three problems keeping freelance designers stuck Why a plateau is almost never a talent problem, and what it actually is How print makes you visible when everyone else is fighting to be seen on the same feeds Earning commission cheques from printers Reselling print work The revenue stack: paid design, commissions, and print resale, and how fast it adds up The first move to make to start growing again Print Club Pro Coaching: CLICK HERE Print Design Academy IG: Click Here
- Aug 17, 20261h 8m
Episode 84 - How to Build a Cult Brand in Print - with Kierian Cameron, Editor of Brand Cult Newspaper
Kierian Cameron is the editor of Brand Cult, the UK's first print-only business newspaper, and it's unlike anything else landing in a mailbox: wax sealed, wrapped in tissue, shipped in an ominous black envelope, and hit with its own custom brand scent. In this one Kierian tells the wild story of how a completely self-taught designer went from substitute teaching in London to building three businesses, and why print became her "third door" into an industry that wouldn't hire her as an intern at 37. We get into the ikigai moment that made her go all-in on design, how she pre-sold 50 subscribers off nothing but a pitch to fund her first print run, and her whole philosophy of building "cult brands" people obsess over. It's a masterclass in networking, persistence, and finding a creative spin on a medium that's been around for hundreds of years. In this episode What Brand Cult is: a wax-sealed, scented, print-only business newspaper built as a full immersive brand world Kierian's career-pivot story, from Hong Kong to London classrooms to self-taught designer The "third door" theory: when the front door and the VIP door are closed, you find the crack nobody else is looking at Why print-only is the whole point, and how she gives founders a reason to step away from the screen Networking and persistence as a business engine: keep following up until they tell you to go away How designing her own newspaper turned into a bespoke newspaper design service for other brands The Links: Print Club Pro - 90-day coaching: Check the Details here Brand Cult Newspaper: Great Print Here Brand Cult IG: Click Here Kierian Cameron LinkedIn: Connect Here Print Design Academy IG: Click Here
- Aug 10, 202650 min
Episode 83 - How a Newspaper can land your next Client - With Kaye Symington from Newspaper Club
Kaye Symington is the CMO of Newspaper Club and co-founder of Glasgow Print Fair. A self-proclaimed "print enabler" rather than a printmaker. In this one we get into how Newspaper Club went from three friends printing what their mates made online to 40 million newspapers and counting, and why newsprint is booming instead of dying. Kaye shares a stack of real stories, including an LA photographer who swapped his ignored email newsletter for a quarterly newspaper and landed a $50k campaign and nearly a Louis Vuitton gig off the back of it. We also get into why print sticks in your brain longer than a screen ever will, how younger designers are falling for newsprint with zero nostalgia attached, and the exact math on why spending $120 on 20 newspapers is one of the smartest moves a designer can make to get noticed. Stop emailing PDFs nobody opens and make something that lands on the desk and won't get ignored. In this episode What Newspaper Club is, and the "print what your friends made on the internet" origin story that became 40 million newspapers Why "newspapers are dead" was always a myth, and how AI made everyone suddenly notice print again The LA photographer who turned a quarterly newspaper into a $50k campaign The real cost math: why $120 for 20 newspapers beats another ignored PDF portfolio every time How designers are using newsprint as a portfolio that actually sticks around on people's desks Why print is multi-sensory and memorable in a way a screen just can't match Print-first thinking: design for the newspaper, then spin it into your social, blog, and audio content The Links: Print Club Pro - 90-day coaching: Check the Details here Newspaper Club: Great Print Here Newspaper Club IG: Click Here Kaye Symington IG: Click Here Kaye LinkedIn: Connect Here Print Design Academy IG: Click Here
- Jul 14, 20261h 19m
Episode 82 - How to Make Real Money Designing for Print with Laura Jane Boast
Laura-Jane Boast has run her Manchester studio Conscious Made for 12 years, and it's basically all print. In this episode she gets into how she niched hard into color, material, and finish (CMF for short) and turned a straight-up obsession with foils, papers, and print into a business that more than pays the bills designing for clients all over the world. That includes a recent Coachella project she then stalked across a hundred fan videos on TikTok, because once it's out there, watching people freak out over it is half the fun. We also get real about the money. Why the safe "middle budget" client has basically vanished, and how Laura learned to walk away from the pretty jobs that look great but pay nothing. We dig into the feedback loop print gives you that a website never will, why the analog comeback is booming while everyone drowns in screens and AI. She wraps up with the best kind of advice for anyone trying to break in: go local, keep it small, stop emailing PDFs nobody opens, and just make something real. In this episode What CMF (color, material, finish) actually means and how niching into it built Laura's whole business Why print is paying the bills: the honest conversation about making a real living in the print space How the "middle budget" disappeared, and why walking away from low-value jobs protects your creativity The feedback loop designers miss in digital work, and why print keeps giving back long after it ships How to break into print with no experience: start local, start small, start with a business you actually care about Laura's Website: https://www.consciousmade.co.uk/ Laura on LinkedIn: https://www.linkedin.com/in/lboast/ Laura on IG: https://www.instagram.com/LauraBoast Conscious Made on IG: https://www.instagram.com/conscious.made/ Print Club Pro Coaching - Details and Application: The Details Come say hi on Instagram @printdesign_academy
- Jun 30, 20261h 11m
Episode 81 - Designing a 640-Page Book, with Dora Drimalas from Hybrid Design
Dora Drimalas, co-founder of San Francisco studio Hybrid Design, spent years (on and off, over a decade) building a 640-page case-bound monster of a book, and in this episode she walks me through every nerdy detail of how it came to life. We get into the production specs (CMYK plus silver and fluorescent orange spots, sealed ribbon bookmarks synced to digitally printed edge painting, black and white editions), the publishing decision to go with Victionary instead of self-publishing, and how they managed over 400 contributors who each needed legal clearance. Dora also shares her journey through the world of design that included Nike, and then founding Hybrid Design. In this episode Why Hybrid built a book that's a "survival manual for design," not just a portfolio flex The full spec breakdown: 640 pages, two spot colors, edge painting as a nod to traditional marbling, and ribbons that sync to those edge colors Self-publishing vs. going with a real publisher, and why that validation and distribution mattered What it's like to proof a 640-page book for six months and still keep finding errors The legal reality of 400+ contributors and why most studios avoid books like this How locking the grid and templates early made the design the easy part and the content the focus Why a printed piece beats a PDF every time when you're trying to get noticed, and how to start small (a zine, postcards, a saddle-stitched book) Buy the book here: Buy the Book Learn more about the book here: The Blog Check out Hybrid Design: The Website Follow Hybrid Design @hybriddesignsf Print Club Pro Coaching Details and Application: The Details Come say hi on Instagram @printdesign_academy Tags: print design, book design, studio book, Hybrid Design, edge painting, print production, graphic design career, getting noticed as a designer
- Jun 24, 202650 min
Episode 80 - A Bowl of Nostalgia: Neenah x Print Design Academy Cereal Box Collab
In this episode I sit down with Michelle McDermott-Pautz, who runs channel marketing for Neenah Paper in North America, to walk through the two-year journey of building a mini cereal box collection that shows off what's possible with Neenah Folding Board. We get into where the "weird" cereal box idea came from, why nostalgia was the whole point, and how Dallas Franklin brought a cast of illustrated characters to life across four different substrates. Then we go deep on production: foil stamping, sculpted embossing, white-ink-first passes, the deep black board with no white edges, scented stickers, and the 30 hours of press and bindery checks across three trips to the printer. If you've ever wondered what actually goes into a showstopper print piece, this is the true behind-the-scenes. In this episode Why a mini cereal box collection was the right way to showcase folding board, and how the nostalgia angle nearly didn't make the cut How the characters were designed to lean into each board's attributes, not just sit on a box Every print technique they threw at it: foil (holographic, red, clear), embossing, debossing, metallic inks, white ink first The on-press save that mattered: pulling a metallic highlight that disappeared under light and swapping it live Why scented stickers (and a full cereal bar) turned the launch party into a full-circle experience What designers can steal from this: emotional connection, shelf presence, and why real, tactile work beats the screen Want to see it This piece exists in extremely limited quantities. There's a blog post with expanded photos and the full behind the scenes on the Print Design Academy site, and if you want to get your hands on the collection, head to Neenah's website, use the contact form, and ask who your local rep is. Print Club Pro Small Group Coaching: The Details See photos of the collab: The Blog Come say hi on Instagram @printdesign_academy Tags: print design, packaging design, folding board, Neenah Paper, foil stamping, substrate selection, print production, nostalgia branding
- Dec 1, 20251h 23m
Episode 79 - Alberta Distillers Rare Batch Whisky - Olberding Brand Family
In this episode, Dave talks with Chris Gajus, Creative Director at Olberding Brand Family, about the packaging for Alberta Distillers Rare Batch that his team helped bring to life. If you’re a graphic designer or creative director who loves print, packaging, or some sweet sweet embellishments, this episode is for you. Chris breaks down how they took a very rough starting point and turned it into a full premium packaging system with strong storytelling, structure, and materials. This includes the strategy behind the mountain imagery, the multi-level emboss, using tactile varnish instead of foil, and how they made sure the whiskey glows through the front and back windows on shelf. You’ll also hear about real considerations designers deal with every day: board weight, coatings, cracking on folds, color matching between substrates, working with vendors, and building files with multiple special-finishes layers. It’s a full look at how design moves from a concept to a finished physical product that pulls people in. Chris also shares his early print memories (video game boxes and manuals), his first print project in school, and a project that totally fell apart thanks to unclear feedback and direction. If you’ve ever had a client say “I’ll know it when I see it,” you’ll feel right at home. Things discussed in this episode: Premium packaging design Building dielines and structural packaging workflow Multi-level embossing Tactile varnish vs. foil stamping Color matching across substrates Paperboard weight and packaging durability Creating shelf presence in liquor and beverage categories Integrating brand storytelling into print Working with production, prepress, and color teams Turning a rough concept into a print-ready, high-end package Links: Alberta Distillers Rare Batch case study Project images + visuals Oberding Brand Family website Chris on LinkedIn Print Design Academy - Where designers learn print and packaging design
- Nov 22, 202352 min
Episode 78 - Diego Marini - Yummy Colours - Statue of Liberty + Sophy Holland Books
This week's guest is Diego Marini. He is a Co-Founder, Creative Director, and Designer from Yummy Colours out of New York. Although he is located in Copenhagen. Diego loves books. To put it lightly. During client meetings, he's been known to ask "Can't we do a book"? And with a drive like that, he has had the opportunity to help bring some absolute gems to life. In this episode, we dive into the design, creative direction, and behind-the-scenes production of two beautiful coffee table books. One for Sophy Holland, and the other for the Statue of Liberty. Be sure to check the links below to have a peek. The Yummy Colours team continues to put together amazing print pieces that help bring their client's goals and visions to life. Legends over there. Another gem of an episode for the designers and print lovers out there. Check out all the links below!! Statue of Liberty Book Images: CLICK HERESophy Holland Book Images: CLICK HEREYummy Colours Website: CLICK HEREYummy Colours Instagram: CLICK HERE Print Design Mastery 7-day FREE trial Get it HERE. Print Design Summit Waitlist: SIGN UP HERE Print Design Academy on YouTube: HERE
About Print Design Podcast - Inspiration for In-house Creative Teams
Welcome to the Print Design Podcast. The show were we talk all things print and packaging. We go behind the scenes with graphic designers and talk about the print projects they designed and produced that really rocked their world. From file prep, to holding the finished product in their hand, and all the key decisions in between. We share what's involved with creating a print project to help inspire you to get out there and produce print. So, lets talk ink on paper.
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