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Practice Momentum - Private Practice Business Coaching Podcast: Daily Summaries Delivered
by Dr Brooklyn Storme
Business growth in private practice often feels harder than it should. Many counsellors, psychologists and social workers follow good advice yet still struggle with income stability, boundaries and knowing what actually moves their practice forward.This podcast blends professional insight with lived experience and introduces two practitioner-developed frameworks; Practice Momentum™ and EthicallyAI™; that address identity integration, sustainable business foundations and ethical digital competence in private practice. Episodes cover areas including but not limited to role identity, boundaries, ethical visibility, decision-making, digital competence and ethical AI use, marketing, revenue consistency and diary management supporting new and established clinicians to build professionally grounded, sustainable practices.
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- Today59 min
Easy Passive Income for Therapists on Etsy
Show notes to follow My Etsy Shop: The Happy Practice brooklynstorme.com
- 3 days ago43 min
Why Your Website Isn't Generating Inquiries and How to Change That
shownotes to follow brooklynstorme.com
- 2 weeks ago20 min
Two reasons you might think you're struggling to get clients that aren't based on fact
Discover the truth behind two of the more common reasons that women in private practice cite for not being able to find clients. You'll also hear what needs to happen in order to change that. Links: Free 15 minute discovery call Free Ultimate Private Practice Community Free 7 day trial of the Therapist AI Resource Hub
- 3 weeks ago1h 25m
How to Deal With Overwhelm as a Therapist in Private Practice
Book a free discovery call Access your free 7 day trial of the Therapist Resource Hub Discover some of the trending causes of overwhelm for counsellors, psychologists and social workers in private practice in 2026 and how other women business owners are navigating it successfully. #privatepractice #therapistai #therapistoverwhelm #neurodivergentbusinessowners #adhd
- 4 weeks ago35 min
5 website fixes that boost visibility for therapists in 2026
Discover what's working when it comes to getting found by clients in 2026. Therapist SEO™ chrome extension Psychology Today™ Profile Optimiser | Claude Psychology Today™ Profile Optimiser | ChatGPT Full shownotes to follow
- May 14, 202650 min
Get Found by Clients with My Google Chrome Extension, Therapist SEO
TherapistSEO™ I 've just released a Google Chrome Extension called Therapist SEO™ to help you with your website. With just one click, you'll see what's working and what's not. It includes copy-swaps ie 'instead of this, write this', prompts you can use with Claude or ChatGPT, and more. I also know how easy it is to get overwhelmed, which is why it checks your website just one page at a time and includes visual cues ie green for it's working great, orange for 'it needs fixing but not urgent' and red for 'lets get it done as a priority'. The problem of having a visible website has been compounded by AI in some ways too. All you need to do is jump into Google and ask, 'do I need a referral to see a Psych?' and you'll be shown an AI summary before anything else. And, while you personally might not be a fan, the reality for your business is that without your website being optimised for it, again, you're missing out. And so this tool also helps you with AI optimisation. I want your practice to surface when clients are Googling for help. You're good at what you do and your services are needed, so you need to be found. And I know it can feel hard or boring or confusing and so my intention here has been to make this as easy as possible, minimum viable effort for you but with pleasing results. I'll pop the link below in the comments for anyone that would like to take a look. To your practice success
- May 9, 202656 min
Get Tasks for Your Private Practice Completed While You Sleep
AI That Works While You Are With Clients: What ChatGPT Workspace Agents Mean for Your Practice There is a real difference between AI that helps you do work and AI that does the work itself. ChatGPT Workspace Agents, released in April 2026, crossed that line. This episode is about what that actually means for a solo private practice owner, who can use it right now, and what you need to get straight on the privacy front before connecting anything. In this episode I talk about ChatGPT's new Workspace Agents feature, which lets you build automated workflows that run in the cloud without you initiating them each time, and what that means for therapists managing a private practice alongside a full clinical caseload. I also cover how this compares to Claude Cowork Scheduled Tasks, which does the same thing locally on your machine, and why that local versus cloud distinction matters for Australian therapists specifically. WHAT WE COVER I walk you through what a workspace agent actually is in plain English, no jargon, and explain how it compares to other AI automation tools you are probably already using — including Claude Cowork Scheduled Tasks, which does the same repeatable workflow automation but runs locally on your machine. That local versus cloud distinction matters more than most tech coverage explains, and I cover exactly why. I share specific examples of how a solo practice owner could use agents for content creation, business admin, and weekly practice maintenance without touching anything clinical. I also go through the privacy and compliance considerations that every Australian therapist needs to understand before connecting their Google Drive or Calendar to any AI agent — including a direct take on whether you actually need a ChatGPT Business plan if you are already on a paid Claude plan. I close with my honest take on where this is all heading and what the right questions are to be sitting with right now. LINKS AND RESOURCES Website: https://brooklynstorme.com Join the Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself. Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast. ChatGPT workspace agents, AI automation for therapists, private practice admin automation, AI for solo practice owners, ChatGPT for private practice, AI agents explained, practice management AI tools, therapist business automation, ChatGPT business features, AI workflow automation, private practice time management, AI tools for counsellors, automating admin in private practice, ChatGPT April 2026 update, AI agent tools Australia, Claude Cowork scheduled tasks, local versus cloud AI tools, AI privacy for therapists, psychologist practice management, AI working while in session
- May 6, 202629 min
Google's Gemini Now Offers Mental Health Support: What Every Therapist Needs to Know
Something significant happened in April 2026 that I think a lot of therapists haven't heard about yet, and it has a direct bearing on the people sitting across from you. Google added mental health safety tools to Gemini, and in this episode I'm breaking down exactly what that means for your practice, your clients, and your intake process. This isn't a tech episode for its own sake. It's a practice management conversation, because understanding what your clients are doing before they arrive at your door is part of practising well. --- What We Cover We open with the news itself: in April 2026, Google rolled out a mental health safety layer inside Gemini, their AI assistant. When a conversation signals distress, suicidal ideation, or crisis language, Gemini now surfaces a "Help is available" module with one-touch access to crisis support services by phone, text, chat, and web. Google also committed thirty million dollars over three years to supporting global crisis hotlines as part of this move. I explain in plain language what Gemini's mental health tools actually do and, importantly, what they don't do. Gemini is not acting as a therapist. It is detecting signals and signposting to services. That distinction matters enormously for how we talk about it with clients. From there we move into the more confronting conversation: your clients are already using AI for mental health support. Not because anyone recommended it, but because it was available, free, and there at two in the morning. I explore what that looks like in practice and why it's clinically relevant information you probably aren't capturing at intake. We then get practical. I walk through what you might consider adding to your intake form, how to frame a conversation about AI use without judgement, and what a simple informed consent addition could look like. None of it is onerous. It is just staying current. The episode closes with a clear look at the genuine privacy and ethical concerns, not the theoretical ones. AI platforms do not offer clinical confidentiality. Sensitive disclosures made to Gemini are stored under Google's standard data policies, not under any healthcare privacy legislation. Clients deserve to understand that distinction, and it's our role to help them do so. --- ## Episode Timestamps *(Based on approximately 140 words per minute)* 00:00 Introduction: why this matters for your practice right now 03:10 What Google actually added to Gemini in April 2026 08:30 How your clients are already using AI for mental health support 14:00 What this means for your intake process and informed consent 20:00 Privacy, ethics, and what to actually be cautious about 25:30 Closing thoughts and next steps --- Links and Resources Mentioned Therapist AI Resource Hub (community): https://www.skool.com/private-practice-resource-hub Brooklyn's website: https://brooklynstorme.com --- About Dr Brooklyn Storme PhD Dr Brooklyn Storme is a leading business coach for women in the helping professions. She works with counsellors, psychologists, and social workers who want to start, grow, and scale a profitable private practice without burning out. Brooklyn is the host of The Private Practice Podcast, which sits in the top 5% of podcasts globally with over 500 episodes. She is also the creator of Practice Momentum, a 12-month private coaching programme, and the founder of the Etsy store The Happy Practice, with over 1,000 Essential Forms sold internationally. --- Subscribe and Leave a Review If this episode was useful, the best thing you can do is subscribe so you never miss one, and leave a review on Apple Podcasts or Spotify. It genuinely helps other therapists find the show. Subscribe on Podbean: https://brooklynstorme.podbean.com/ Subscribe on Apple Podcasts: search "Practice Momentum Private Practice Podcast" Subscribe on Spotify: search "Dr Brooklyn Storme" --- Gemini mental health tools, AI and therapy, Google Gemini 2026, AI mental health support, therapist private practice AI, informed consent AI tools, AI crisis support, mental health chatbot ethics, Gemini crisis hotline feature, private practice intake form, AI for therapists Australia, clients using AI for mental health, AI confidentiality therapy, Google AI mental health 2026, therapy and artificial intelligence, private practice podcast, therapist business podcast, counsellor private practice, AI ethics mental health, Practice Momentum podcast
About Practice Momentum - Private Practice Business Coaching Podcast
Business growth in private practice often feels harder than it should. Many counsellors, psychologists and social workers follow good advice yet still struggle with income stability, boundaries and knowing what actually moves their practice forward.This podcast blends professional insight with lived experience and introduces two practitioner-developed frameworks; Practice Momentum™ and EthicallyAI™; that address identity integration, sustainable business foundations and ethical digital competence in private practice. Episodes cover areas including but not limited to role identity, boundaries, ethical visibility, decision-making, digital competence and ethical AI use, marketing, revenue consistency and diary management supporting new and established clinicians to build professionally grounded, sustainable practices.
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