Reindustrializing America: Building NOX Metals & The Future of Manufacturing with Zane Hengsperger (#430)

This week Chris sits down with Zane Hengsperger, Founder and CEO of NOX Metals, a metal supplier in Detroit he started in 2025. NOX buys metal from the mill, cuts it to the exact size a machine shop needs, and ships it out. The whole operation runs on software the company writes itself. Zane is 26, and his first job was scrubbing the floors of his dad's machine shop at 14. He went into software, then came back to run a machine shop. That is where he saw that metal was the bottleneck for everyone making parts in America. The incumbents have been around for 200 years and have never put software to work. NOX is a year old and has raised an $11.5M seed round. It has written a million lines of code and quotes an order in 10 seconds. They discuss:• The 18-minute call with Y Combinator that put him on a plane the next day• Why his dad hired software engineers for a machine shop back in 2017• How one piece of software does the work of 20 salespeople• Why two of his engineers moved their desks onto the factory floor• Why the forklift driver gets equity after three months• The 7pm order that was in Dallas by 10 the next morning• Why he says America needs 100x more factories• Where AI has let him down so far This one is for anyone betting on American manufacturing. Timestamps(00:00) Intro(01:10) Reading Alex Karp and Walking Back Into a Machine Shop(06:06) Hiring Young Technicians Who Want Hard Work(09:10) Why the Brand Is the Moat(14:28) Lessons From a Dad Who Ran a Machine Shop(16:14) Getting Into Y Combinator With One Day's Notice(22:06) Buy a Saw and Write Instant Quoting Software(27:37) Software Engineers on the Factory Floor(34:29) Is America Actually Reindustrializing?(40:55) America Needs 100 Times More Factories(45:26) Quotes in 10 Seconds Instead of Eight Hours(50:09) Delta Cargo Deliveries and Why Detroit Is Ripping(56:07) Where AI Falls Short and What the Next 24 Months Hold(59:13) The Customer Is the Core Thing Left in America === Presented by True North Advisors: True North AdvisorsTrue North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com === Sponsored by: AirshareAirshare is trusted across the country for fractional ownership, jet cards, charter, and aircraft management. They give you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more. Collateral PartnersCollateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers Relay Human CloudRelay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers === Chris on Social Media:X: https://x.com/fortworthchrisInstagram: https://www.instagram.com/thepowerspodcastLinkedIn: https://bit.ly/45gIkFd Watch POWERS on YouTube: https://bit.ly/3oynxNXVisit our website: https://www.powerspod.com/Leave a review on Apple: https://bit.ly/45crFD0Leave a review on Spotify: https://bit.ly/3Krl9jO