Mastering Sales: Frank Foster's 30+ Years of Rep Training Secrets

For more information, connect with us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cbmrep.com/contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Are you tired of transactional selling? Discover the secrets to professional sales training and becoming a top-tier manufacturer representative. In this episode of Power of the Network, host Tim Locker sits down with veteran sales coach Frank Foster. With over 30 years of experience, Frank explores how to shift from basic transactional selling to a model focused on consultative discovery and building long-term relationships. Whether you are in the CPG industry, working as a manufacturer's rep, or looking to improve your inside sales team's effectiveness, this interview offers actionable strategies for professional growth. We discuss the importance of full-line selling, why asking the right discovery questions is the key to unlocking hidden buyer motivations, and how to effectively navigate the 'stress sandwich' of manufacturer, rep, and customer relationships. Learn why certifications like CPSC and CPMR are becoming industry standards for professional advancement, how to leverage inside sales for maximum productivity, and why trust remains the ultimate currency in modern sales. Perfect for sales professionals, students of the industry, and anyone looking to refine their approach to closing deals and managing complex accounts in today’s competitive market environment. If you've enjoyed this conversation, leave a review and subscribe so you don't miss any future episodes. Hosted by CBM's own Vice President of Broadband, Tim Locker, Power the Network is bringing industry leaders to your feed every other week. One minute, you'll dive deep into products and innovative new processes. The next minute, you'll be learning timeless principles to equip you in your career. At CBM, we are powered by ownership, and we're bringing the same energy into podcasting with Power the Network.