The OD's Guide on How to Build a $1 Million Aesthetics Practice

Most ODs who enter aesthetics start in a similar place. They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then the opportunity stalls. The devices are there. Patients show some interest. But aesthetics never becomes a real business. This week on Power Hour, host Eugene Shatsman sits down with Dr. Amanda Barker, Co-Founder and Owner of Advanced Family Eye Care, to examine what it actually takes to move beyond dabbling and build a seven-figure aesthetics practice. Amanda's aesthetics business is now on track to generate between $1 million and $1.2 million annually. But the most valuable part of the conversation is not the final number. It is everything she had to build around it. A separate business structure, licensed providers, multiple treatment rooms, a consultative sales process, production goals for each room and provider, and patient retention systems.