Laura Geller: Building a Brand That Grows With You (Not Against You)

Laura Geller is one of the original architects of modern beauty—a professionally trained makeup artist who turned her craft into a category-defining brand. From working with top celebrities to pioneering live selling on QVC, she didn’t just build products—she changed how beauty is communicated, taught, and sold. In this episode, Laura breaks down the real reason people buy—and why most founders get it wrong. Her approach was never about selling products. It was about building trust, understanding the customer deeply, and making people feel seen. This is a conversation about more than beauty—it’s about human behavior, trust, and what it really takes to build something that lasts.See omnystudio.com/listener for privacy information.