Taylor Swift & Swiftynomics With Misty Heggeness

If you’re a Swiftie, this episode is for you. Today, Christiana sits down with professor and author Misty Heggeness to break down her book Swiftnomics and how Taylor Swift turned fandom into a $4 billion touring empire, and what it reveals about consumption, influence, and the rise of a new economic model led by women. Misty’s website: https://www.mistyheggeness.com/  Follow Pop Syllabus: YouTube | Instagram | TikTok | Substack |  Merch available now! Sponsor Pop Syllabus: advertise@companionarts.com If there’s a topic you’d like us to deconstruct, tell us in the comments. Email: hello@popsyllabus.com  00:42 Meet Misty Heggeness 04:07 Swiftynomics and studying Taylor Swift as an economic muse  09:20 How do we scale swiftynomics?  11:13 Women creating space for other women  15:08 Swiftnomics vs. Sheryl Sandberg’s “Lean In” movement  18:00 “Pearl clutchers” vs. “granolas”  20:00 Women leaving the workforce and being economically sidelined  31:44 “Masterminding” the systems 36:08 Hoarding wealth  42:45 Taylor Swift and Travis Kelce 49:40 The future of Swiftynomics  Learn more about your ad choices. Visit megaphone.fm/adchoices