Politics At Sam and Anne's

Why ministers paid £2m to influencers

September 16, 2026·20 min
Episode Description from the Publisher

Sam Coates and Anne McElvoy look at how political communication has changed – from Keir Starmer’s government paying influencers to promote its message, to Andy Burnham putting himself front and centre of the social media operation.Sam has a scoop on how much it all costs.Elsewhere, former No10 chief of staff – Morgan McSweeney – has been speaking about his time in No10 and how he tried to launch a thinktank in Downing Street to develop policy. Plus, with energy bills forecasted to rocked up near £450 in January, how worried are the government and what can they do to help families?

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