Do Podcast Ads Do More Harm Than Good?

Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship. If you missed it, ​the full report is here​.This week on Podcraft, we got into the thornier side of that: can ads erode audience trust? Are they an annoyance? And how many is too many?We picked apart some other claims, too: AI voices will become indistinguishable from real hostsOne viral clip can change everythingYouTube rewards podcasters more than podcast apps doIf you don't have 5+ hours a week, don't start a podcastYour podcast idea isn't uniqueIf you're not getting feedback, your podcast isn't memorablePodcraft is brought to you by Alitu and The Podcast Host