
A podcast with a thousand listeners makes about a hundred and forty-four dollars a month.I checked that properly.So then I say the second thing, which is the bit that makes people go quiet. You don't want a hundred and forty-four dollars a month. You want one thousand four hundred and forty-four. And the way you get there is by not doing ads.In this episode:— Why the hundred and forty-four dollar figure is right, and why that's the problem— The only lever CPM gives you, and where it leads— The arithmetic that made me laugh— What renting your mid-roll actually costs you— My affiliate disclosure, said out loud, because this episode demands it— One thing to do this week that takes sixty seconds of 'tape'Tools I use and get paid to mention.I record on Boomcaster, edit in Descript most weeks, and Captivate hosts this show.Affiliate links below — I earn a commission at no extra cost to you. I'm telling you because the whole episode is about people who don't.— Boomcaster: https://www.boomcaster.com/?ref=AzyWVAUu8UgsoCAZT (free trial + 50% off first three months)— Descript: https://descript.cello.so/Kct9xUy3ilR (50% off first two months)— Captivate: https://www.captivate.fm/signup?ref=nealveglioThe Podmastery Community is open soon.Come and join us: https://podmastery.co/podcasting-communityStuck on something specific? Get your next podcasting challenge solved one-to-one at https://podmastery.coPodmastery: Podcasting Insights is my podcast for people who've actually had a go at this and are a bit sick of being told they're doing it wrong by people who've never properly done it at all. I'm Neal Veglio, the Podmaster.
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