消费新知

185 有谋时代,Z世代的情绪消费闹中取静

March 20, 2026·40 min
Episode Description from the Publisher

情绪确实是燃点,是“我想要”的那一瞬间,但紧随情绪而来的往往是一整套快速而清醒的判断:价格是否合适,使用周期有多长,会不会后悔,能否随时抽身。【本期节目内容】03:50 年轻人想走就走的gap year与大一三件套08:48 跨越5年的Z世代数据对比10:30 兴趣变轻与市民夜校的新难题19:29 变快的决策和更具体的焦虑24:52 情绪消费账单:年轻人到底在花什么钱29:49 时间焦虑带来的消费冲动35:21 有谋Z世代的三大法宝【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话,很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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