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Episode Description from the Publisher
随着地铁依赖度增加，B1变成商场的“首层”。品牌开始争夺B1的门面，甚至奢侈品美妆的店铺也开始愿意下沉到负一楼。之前用平价亲民来吸引消费者特别是年轻人的商场B1B2，它现在是不是变了？如果变了，那变化的原因又是什么呢？【本期节目内容】01:47 商场B1B2的老面孔和新面孔04:39 眼前一亮的沃尔玛10:12 如果在上海只逛一个B116:37 B1和LG119:19 地铁逻辑下的B1B2层消费文化24:34 消费者价格敏感度双极化32:57 重奢品牌下楼34:41 谷子经济造出地下迪士尼38:45 服务形态的变化【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久
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