Episode Description from the Publisher
本集再度邀請到超人氣漫畫家日下棗老師來到現場！阿棗老師的作品三個不結婚的女人，除了授權周邊、音樂劇、影視外，去年更跨界挑戰，帶著漫畫作品踏入以圖文及品牌 IP 為主的「文博會」。究竟「圖文 IP」跟「漫畫 IP」的核心差異在哪裡？當動漫作品想要實體化、商品化時，該如何跳脫「只把動漫圖直接印在馬克杯上」的框架，打造出讓一般大眾與動漫迷都瘋狂買單的熱銷單品？本集我們將跟著阿棗老師的實戰經驗，一起探討台灣漫畫 IP 經營的新方向！ -- Hosting provided by SoundOn
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