Don't Be Boring: TOV Furniture Founder Chaya Krinsky on Building a Cult Brand

She started with $2,500 and three kids at home - and built one of the most recognizable women's furniture brands in the country.This week I'm sitting down with Chaya Krinsky, Co-Founder, Creative Director, and Lead Designer of TOV Furniture. Before any of this, Chaya was a preschool teacher for ten years. Then she stepped into her husband's furniture startup during a recession - and helped turn it into a cult brand that women across the country are genuinely obsessed with.We talk about the pivot that changed everything, what it actually takes to build a business with your spouse, navigating a male-dominated industry as a woman who refuses to be underestimated, and what it means to create something people don't just buy - they feel.This one is for every woman who has a big idea and cant see the path through. This Episode is sponsored by Recollection Brand.Clothing you will wear. and rewear.Follow:  ⁨@RecollectionBrand⁩  Shop: recollectionbrand.comFollow Chaya: @chayaxkrinsky & @tovfurniture Sponsorships & Inquiries:@podbypen | podbypen@gmail.com