Turning Germany’s Industrial Strength into Action

This week, Germany’s plastics industry takes its innovation story to Berlin — and our series with Plastics Europe Deutschland looks at what it will take to turn industrial strength into action.Ahead of this week’s innovation press conference, we sit down with Christine Bunte from Plastics Europe Deutschland to discuss what Germany’s plastics industry can contribute to the country’s high-tech ambitions — and what needs to happen to turn that potential into action.Germany has strong industrial capabilities, material expertise and an active innovation landscape. But having the right ingredients is not enough. The challenge now is to move faster and get into the “do stage.”We discuss:Why plastics and material competence are essential to Germany’s High-Tech Agenda — from e-mobility and renewable energy to electronics and roboticsWhat industry needs from policymakers — including competitive energy, infrastructure, less bureaucracy and stronger incentives for transformationWhat progress could realistically look like three years from now — and why transforming industrial competitiveness will take timeThis week, many of these ideas will take center stage at the innovation press conference in Berlin, bringing together voices from industry, startups and academia to discuss the future competitiveness of Germany’s plastics industry.The capabilities are there. The innovation is there. Now the question is how to turn Germany’s industrial strength into action.🎧 Listen now on Spotify and Apple Podcasts!