The Packaging Puzzle: Will Digital Twins Bring Us Closer to Circularity?

We’re kicking off the next series of Plastic. Climate. Future. —𝐓𝐨𝐰𝐚𝐫𝐝𝐬 𝐚 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐅𝐮𝐭𝐮𝐫𝐞 — a 12-month journey exploring the innovations, systems, and people shaping a circular plastics economy.𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏: 𝗧𝗵𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗣𝘂𝘇𝘇𝗹𝗲: 𝗪𝗶𝗹𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝘄𝗶𝗻𝘀 𝗕𝗿𝗶𝗻𝗴 𝗨𝘀 𝗖𝗹𝗼𝘀𝗲𝗿 𝘁𝗼 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆?We kick things off by tackling a major roadblock on the path to circularity: packaging systems that lack transparency, traceability, and integration.Our guests — Valeria Masci and Ignacio Fernández-Pacheco Ruiz from the MAGNO project — share how advanced modeling and data tools are helping map packaging flows, identify inefficiencies, and design solutions that actually work at scale.𝗪𝗲 𝗲𝘅𝗽𝗹𝗼𝗿𝗲:Why packaging data is fragmented — and how digital twins could helpWhat it takes to trace, model, and redesign circular flowsHow collaboration across brands, suppliers, and policymakers is both the challenge and the opportunityA forward-looking start to a year of ideas that move us from ambition to action.