Pivot to AI

20260916 - ChatGPT ads: media agencies are 'underwhelmed'

September 16, 2026·4 min
Episode Description from the Publisher

ads for people who block ads  Patreon: https://www.patreon.com/davidgerard Ko-Fi: https://ko-fi.com/A1529D5 Buy us nice useful things (if not in the UK, set your own delivery postcode to SW1A 0AA): https://www.amazon.co.uk/hz/wishlist/ls/3Q8VZW46J6DM6 Get an extremely cool Pivot to AI shirt or mug: https://pivot-to-ai.redbubble.com Send in your story tips and non-slop sponsorship offers: dgerard@gmail.com Social media: https://circumstances.run/@davidgerard https://bsky.app/profile/davidgerard.circumstances.run.ap.brid.gy Sources: Inside the ChatGPT Ads Beta: What Australia's early tests reveal about the future of AI advertising https://www.adnews.com.au/opinion/inside-the-chatgpt-ads-beta-what-australia-s-early-tests-reveal-about-the-future-of-ai-advertising Media agencies underwhelmed by Chat GPT Ads performance https://www.adnews.com.au/news/media-agencies-underwhelmed-by-chat-gpt-ads-performance Industry calling for independent measurement of ChatGPT and Gemini: IAB https://mumbrella.com.au/industry-calling-for-independent-measurement-of-chatgpt-and-gemini-iab-935507 ChatGPT advertising hits $US1 billion in annualised revenue https://www.adnews.com.au/news/chatgpt-advertising-hits-us1-billion-in-annualised-revenue Reimagining advertising with AI https://openai.com/index/reimagining-advertising-with-ai/ Extras: Ghost in the Machine on PBS (US) https://www.youtube.com/watch?v=dLQzVLtvdv8&list=UU9rJrMVgcXTfa8xuMnbhAEA Previously on Pivot to AI: OpenAI tries ads in ChatGPT — but it won't save them https://pivot-to-ai.com/2026/04/29/openai-tries-ads-in-chatgpt-but-it-wont-save-them/ video: https://www.youtube.com/watch?v=BEI5N3U3Mqo&list=UU9rJrMVgcXTfa8xuMnbhAEA Full Pivot to AI playlist: https://www.youtube.com/playlist?list=UU9rJrMVgcXTfa8xuMnbhAEA

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