Pinterest Holiday Pins: Fix the Page Before You Make New Ones | Laura Rike

Everybody asks when to publish a holiday pin. Almost nobody asks where it lands. Your best pin from last December is still ranking and still getting saved, and it may point at a page arguing for a year that already ended. Laura covers the half of holiday Pinterest nobody talks about. Key Takeaways:Your Landing Page Is Part of What Pinterest Reads: Two papers from Pinterest's engineers list link-based text alongside pin titles, board names, and engaged searches. Update the page, update the pin's file.Sort by Outbound Clicks: Impressions tell you a pin got shown. An outbound click tells you somebody wanted what was behind it enough to leave Pinterest. Sort last season by that number.Update the Page You Have: For a gift guide or seasonal roundup, keep the old URL. It holds the rankings and saved pins, and a new URL starts at zero on both. If someone searching next November would still be happy to land there, it's evergreen wearing a year by accident.Leave the URL, the Pin, and the Board Alone: Rewrite the slug for the new year and every pin pointing there aims at a 404. An old year in a URL is ugly and harmless. A broken URL is neither.Order of Operations: Take last season's top seven to ten by outbound clicks and group by destination. They'll collapse into three to five pages. Fix the title, meta description, the year in the body copy, and dead products. Then stop.Mentioned: Ep 68: The 28-Day Rule Ep 58: Pinterest Boards —The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you?Schedule a PinChat with Laura at ⁠laurarike.com/pinchat👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarikeSome of Laura’s fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead li