Ford Fathom Revealed: Who Is This $30K Electric Truck Really For?
Send us Fan Mail Ford has revealed the Fathom, a new electric pickup expected to start around $30,000. But who is this truck actually for, and can Ford find enough buyers to make it successful? In this Truck News Recap, Tim Esterdahl examines what we know about the Ford Fathom, its expected size and range, and how it could compete with the Slate truck and Ford Maverick. He also explains why commercial fleets and urban drivers may be the real target customers. Other topics include Pickup Truck...
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