685: Ben McCoy – The $17 Lead, $105 Booking and $2,400 Portrait Photography Sale

Ben McCoy is the founder of Good Life Portraits, a Perth-based portrait studio that has grown from Ben working out of the back of his car to a seven-person team, around 80 portrait sessions a month and a business tracking towards $2 million in annual revenue. In this interview, Ben breaks down the systems behind that growth, including how he generates leads, why getting prospects onto the phone is still critical, and the numbers he watches closely — around $17 per lead, roughly $105 to acquire a client and an average sale of about $2,400. We also get into his use of AI and Go High Level to nurture leads, answer client questions, book calls and reduce the workload on his team, plus why he believes the real challenge for photographers isn’t taking better photos — it’s building a business that can keep running and growing without the owner doing everything. It’s a particularly useful conversation for photographers who feel capped by their own time, are considering hiring, or want to understand what a genuinely systemised, high-volume portrait studio looks like behind the scenes. The post 685: Ben McCoy – The $17 Lead, $105 Booking and $2,400 Portrait Photography Sale appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.