Phil Cooke Podcast

Be Known for Something | Mark MacDonald on Church Branding Strategy

January 6, 2026·39 min
Episode Description from the Publisher

What is your church known for – and is that perception helping or hindering the gospel? In this episode, Phil Cooke https://philcooke.com and church branding strategist and author Mark MacDonald discuss how churches can develop a branding and communications strategy that clarifies their message, reshapes their perception and helps them rise above the noise of today's culture. Bonus! Gain tips on creativity and what to do when your ideas are rejected.  📊 Research shows that 85% of non-believers would visit a church if someone invited them—but perception matters. This conversation challenges churches to rethink how they communicate, who they're communicating to, and how clarity can lead to real growth.  👉 Watch now and transform your creative leadership career!  Like, comment, and subscribe for more tips on faith, media and culture for creative leaders. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/  Subscribe to My YouTube Channel and Expand your Creative Leadershiphttps://www.youtube.com/c/philcookeofficial?sub_confirmation=1 ⚡️ Books by Phil Cooke:"Unique: Telling Your Story in the Age of Brands and Social Media" https://amzn.to/2VNQ8du "Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, And You" https://amzn.to/3XxHSif  (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!)  ======================================== Phil Cooke — Media Producer-Writer-Speaker-CoachHelping Creative Leaders Inf

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