The Phone Call: Converting Leads to Booked Jobs

Your marketing worked. The phone rang. And then 35 to 40% of those callers never booked. Not because the marketing failed. Because the phone call failed. In this episode, Adam Bennett and Elisabeth Pallante are joined by Cube Creative CMO Chad Treadway to break down the phone skills that turn inbound calls into booked inspections.You'll learn why the first 15 seconds of every call decide whether you win or lose the lead, the three-part greeting that puts you in control from word one, why quoting prices over the phone turns you into a free estimate machine (and what to say instead), and the two-option close that lifted one client's phone-to-appointment rate from 40% to 60%.Plus the follow-up text system that rescues 20 to 25% of leads that didn't book on the first call, and the one action step that takes 30 minutes and shows you exactly where your phone process is breaking. See where your site scores free at thecubescore.com. Get your free pest control marketing audit at marketingthatactuallyworks.ai.