Forms, Chat, and Contact Methods: Capture Every Lead

Your ads are working. Traffic is landing on your site. And then 40% of those visitors leave because your only visible contact option is a phone number they don't want to call.In this episode, Adam Bennett and Elisabeth Pallante are joined by web project specialist Emily Porter to break down the contact methods that catch the leads your site is leaking. You'll learn why most pest control contact forms convert at half their potential because they have too many fields, how to set up a chat widget as a lead capture tool in about two hours for under $60 a month, and the full contact method stack that covers every type of visitor from the ready-to-buy caller to the repeat customer who just wants to schedule.Emily walks through how to take your site from one contact method to four in a single weekend without spending a dollar on ads. Plus the response time benchmarks that separate a 20% close rate from a 40% close rate, and a new segment, One Thing to Fix This Week, with one change you can make before next Tuesday.See where your site's Structure score stands, free, at thecubescore.com. Get your free pest control marketing audit at marketingthatactuallyworks.ai.Pest Control Marketing That Actually Works is produced by Cube Creative Design. New episodes every Tuesday.