487. The PI Intake Optimization Playbook: 6 Ways to Hit 90% Wanted Case Conversion Without Buying More Leads

What if the fastest way to grow your firm isn't more leads? What if it's signing more of the people already calling you? Chris Dreyer, founder and CEO of Rankings.io, works with elite PI firms across the country. One pattern keeps showing up: The biggest constraint usually isn't marketing. It's intake. In this episode, Chris walks through the intake moves that turn calls into signed cases. He covers the one conversion number that matters most, why "we answer every call" might cost you clients, and how AI can keep chasing a lead long after your team would have moved on. He also shares what must happen right after a Friday-night sign-up so your new client doesn't drift to the firm on the next billboard. Plus: his go-to staffing ratio, when to bring in RevOps, and why giving cases away might be your best referral strategy. To receive your copy of our Personal Injury Intake Optimization Playbook, click here. You'll learn: How to raise your personal injury intake conversion rate The wanted-case benchmark you should pursue for intake.  Speed to lead for law firms: the response times for calls, web forms, and DMs that actually win cases (spoiler: five minutes is too slow). How long to follow up with personal injury leads now that AI can keep the conversation going for months. The first-48-hours move that keeps a Friday-night sign-up from becoming a Monday-morning dual rep. A simple ratio for staffing your intake team, even before you have workforce management in place. Like what you hear? Hit Subscribe! We do this every week. Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok