434. The $41M Walmart Verdict: Overstaffing Intake and Fighting AI Fatigue w/ Arash Khorsandi, Arash Law

A $41M verdict gets the headline, but that’s not what built the firm behind it. Arash Khorsandi runs a 100+ person operation where he intentionally overstaffs intake, decisions change fast, and AI creates less confusion than clarity, unlike at most firms. Rankings.io is the relentless marketing agency that helps elite PI firms dominate their markets and sign more cases. On this episode, you'll learn: Why overstaffing intake can outperform “efficient” hiring models. How a human-first intake experience drives higher conversion over time. What’s actually changing in search behavior—and why most firms are behind. The real cost (and risk) of carrying high-stakes cases for years. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: https://hubs.li/Q04bf9vT0 Subscribe to our newsletter:  newsletter.rankings.io Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok