222. ESSENTIAL PARFUMS ~ How Géraldine Archambault Cracked the Code for Luxury Niche Fragrance...for Less.

A perfume industry vet, Géraldine Archambault KNOWS the essentials. In fact, she's built a global luxury fragrance brand around them: high-quality ingredients, top-tier perfumers, a diverse offering of fragrances, and most importantly: affordability. HOW? In this episode, the Essential Parfums founder shares exactly how she cracked the code to offer niche, luxury scents at prices well below all of her competition. FULL VIDEO EP: perfumeroom.substack.comGet 10% off Essential Parfums:luckyscent.com (code: perfumeroom)twistedlily.com (code: perfumeroom10)FOLLOW: @essential.parfumsFRAGS MENTIONED: Frederic Malle for Acne Studios (SOTD), Essential Parfums: Ambre Latte, Divine Vanille; Shiseido Feminité Du Bois, Serge Lutens Feminité Du Bois, Guerlain Samsara, Parfums Aubusson, YSL Libre, Essential Parfums: Velvet Iris, Neroli Botanica, Rose Magnetic, Ambre Latte, Fig Infusion, Bois Impériale~This ep is generously BTYB this month's sponsor: Essential Parfums~