Winning in the Court of Public Opinion — Scott Piro

Scott Piro is a communications strategist and Jewish advocate who has spent years shaping messaging around antisemitism, Israel, and Jewish communal response. After October 7, he went viral for sharing the moment he walked out of a recovery meeting when the conversation turned into the demonization of Jews and Israel.In this episode, we discuss what it takes to make messaging that resonates, why the goal isn’t to “dunk on the haters” but to persuade the silent lurkers, and how to think more clearly about anti-Zionism in this moment.Follow Scott on IG @ScottPiro and TikTok @SoberScottySupport our work: buymeacoffee.com/peoplejewwannaknowWhat We Discuss: 00:00 Intro & Episode Agenda01:48 Going from comms/PR expert to Jewish activist04:05 What happened to Scott on October 7th10:37 How to handle the haters & impact the "lurkers"14:10 How Scott retained his Jewish/Israeli pride22:14 Advice for speaking up!25:39 What actually works for combatting antisemitism? 32:17 The diaspora was "predestined" 33:20 On Anti-Zionism 38:28 Scott's message to the Jewish people 40:25 Closing Remarks & Guest Nomination