Going Beyond the Surface: Sharing Life Stories and Building a Brand That Lasts with Marvin Joles

Marvin Joles shares his 23-year journey from teenage roofing laborer in rural Wisconsin to respected asphalt contractor, entrepreneur, and industry storyteller. As the founder of Wis-Coat and the voice behind In the Mix and Blacktop Banter, Marvin explains how social media, content creation, and personal branding transformed his business and expanded his impact across the asphalt pavement community. We also discuss the importance of industry visibility and Marvin’s mission to document the life stories of the people who build our infrastructure. Whether you are a small contractor looking to scale or just curious about the trade, this episode offers practical insights into building a unique, long-term career in asphalt. This season is sponsored by FleetWatcher by AlignOps. Hosted on Acast. See acast.com/privacy for more information.