Passion Millionaire

Matt Seltzer: How Market Research Drives Smarter Business Growth

September 4, 2026·40 min
Episode Description from the Publisher

In this episode of the Passion Millionaire Podcast, Robert Roth sits down with Matt Seltzer, a market research expert and consultant who helps growing brands make smarter decisions using the same strategies trusted by Fortune 500 companies. Matt shares how entrepreneurs often make costly mistakes by relying on assumptions instead of customer data. He explains how market research, customer insights, surveys, and focus groups can help businesses understand their audience, discover new opportuni...

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