LONNIE MADDOX - ASSOCIATE DIRECTOR OF FOOTBALL @ USC #156

We sit down with Coach Maddox — Associate Director of Football Sports Performance at USC, former head strength coach at Alcorn State, and director at Valdosta State — to talk about building culture before chasing strategy, programming with and without resources, and why recovery deserves the same aggression as the weight room.In this Playbook:Standard Over Feelings: At USC, the standard is non-negotiable — and it's written on the shirt Coach Maddox wears every day. When athletes walk out of that locker room, the feelings stay behind. Ingenuity is a Muscle: Coach Maddox spent years at the D2 level doing more with less — bands looped over racks instead of Vertimax machines, creative workarounds instead of premium equipment.Graduating Out of the Protocol: Coach Maddox's hamstring asymmetry protocol isn't set-and-forget — it's a weekly testing system with a clear exit threshold. Isometrics first, then eccentrics, then concentric loading, then oscillatory work. Athletes test every week and when the asymmetry drops to under 10%, they graduate.TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.Exxentric:Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.Head over to ⁠⁠⁠www.exxentric.com⁠⁠⁠Maddox' SocialInstagram - @freeweightceqManny's Social:Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enquiries: ⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠