BUILDING A PERFORMANCE PROGRAMME - DAVE MCDOWELL #152

We sit down with Dave McDowell — sport performance coach at Brock University, creator of the DSM Strength YouTube channel, and the coach who quietly helped a generation of S&C coaches learn Excel — to talk about AI as a thinking partner, data you can actually trust, and what it takes to build coaches, not just athletes.In this Playbook:AI Is a Jousting Partner, Not a Search Engine: Stop asking it what to do. Start throwing your ideas at it and asking it to punch holes in them — that's where the real value is.Know the Process Before You Outsource It: If you can't do it in Excel, you can't catch it when AI gets it wrong. Competence before convenience.The Heat Map That Runs the Room: Five athletes flagging sore knees before front squat day. Dave's wellness check-in system means he knows before they even walk in — and adjusts before anyone gets hurt.TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.Exxentric:Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dave' Social:Instagram - @dsmstrengthManny's Social:Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enquiries: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠