How AI Is Misleading Your Couples

Sam set a trap for an AI chatbot: a series of wedding questions he already knew it would get wrong, just to see how wrong. The answers were bad enough to bring straight to the show. In this episode, Sam and Katy break down real AI responses couples are getting right now, and what that misinformation does before a couple ever picks up the phone.You'll learn:Why couples are asking AI instead of Googling, and what changedThe real dollar figures AI gave for a Napa wedding, and how far off they wereHow AI's overconfident answers set couples up for a bad first conversationTwo places vendors can leverage to correct the misinformationTwo quick newsflashes: AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you're competing against. Shift how you do business, or watch your traction slip away.If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next.So here’s the second PSA: If you love this podcast, then push pause on it and go sign up for our annual State of the Industry panel on Monday, September 14th at 12pm ET. Don't worry, I'll wait. Now, seriously — push pause and go to our Instagram @ideactionconsulting and sign up through the link in our profile. Okay, good, now that you're back. I'm sitting down with five of the savviest people in this industry — Anja Winikka, Kate Turner, Jason Rhee, Malike Adigun, and KT Merry — to talk about what's really going on in 2026, and what's coming in 2027.Hard truths. Honest conversation. No sugarcoating.And it's free. It's virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.