Free Daily Podcast Summary
Outdoor Unfiltered: Daily Summaries Delivered
by Rock Fight, LLC
Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the "why" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. He’s calling out the missteps, celebrating the innovators, and dissecting the "playbook" used by the world’s leading outdoor brands and retailers. Alongside guest experts, Eoin dives into the topics that actually move the needle: - Market Drivers: Affordability, sustainability, and the "authenticity" gap. - Retail Reality: What’s actually happening on the floor vs. the boardroom. - Future-Proofing: Connecting you to the insiders shaping where the industry goes next. Stop skimming the surface. It’s way more interesting down here.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago54 min
What We Learned from Earnings Season and a New Model for Outdoor Brand Ownership
In this episode of Outdoor Unfiltered, host Eoin Comerford breaks down the latest quarterly earnings from Columbia Sportswear, VF Corp, Brooks Running, Garmin, and Shimano, unpacking what the results reveal about the state of the outdoor industry. Eoin connects the dots across all five reports, highlighting the divergence between technical performance brands and apparel-driven stalwarts, the role of tariffs in suppressing US consumer demand, and elevated inventory levels at Columbia, VF Corp, and Garmin heading into a potentially promotional holiday season. He also shares his ISPO week schedule, including a panel on the future of active outdoor storytelling and a live podcast recording on European brands entering the US market with executives from Reima and Berghaus. In the second half of the show, Eoin is joined by the founders of the Outdoor Rec Collective -- Gary Montes de Oca, Steven Barnes, and Brian Wachs -- who are launching an ESOP holding company model to reimagine investing in the outdoor industry. They discuss the problem of extractive capital destroying iconic brands like Montrail, Cloudveil, Eastern Mountain Sports, Moonstone, and Marmot, the structural advantages of an ESOP holdco with tax-free cash flow and portfolio diversification, their target investment criteria across hard goods, soft goods, and services, and their vision for creating wealth for the workers who underpin the authenticity of outdoor brands. Time Stamps3:15 -- Columbia Sportswear earnings: Sorel, Prana, Mountain Hardwear6:56 -- VF Corp earnings: North Face, Timberland, Vans, Ultra11:00 -- Sponsored by Aarn Packs12:27 -- Brooks Running: 13th consecutive quarter of growth15:40 -- Garmin: outdoor segment up 20% on Fenix 918:29 -- Shimano: bike components signal industry recovery21:01 -- Connecting the dots: what earnings mean for outdoor24:19 -- Sponsored by Royal Robbins at GOA Connect27:26 -- The problem with extractive capital in outdoor33:58 -- The ESOP holdco model explainedConnect With UsWe would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind.Eoin Comerford on LinkedIn: https://www.linkedin.com/in/eoincomerford/Email: outdoorunfilteredpod@gmail.comAll contact and sponsor info is listed in the show notes.Outdoor Unfiltered is a production of Rockfight LLC.Our SponsorsISPO -- Unites the sporting and outdoor goods industry, inspiring a global movement, protecting the places we play and providing a single, streamlined platform for the brands, athletes, buyers and innovators who shape the future of sport. www.ispo.comRoyal Robbins -- Building on a legacy and belief that nature and adventure can feed the soul. In the world of digital screens and AI, that idea is more relevant now than ever. And we're seeing it resonate with a new generation of outdoor consumers who are looking for experiences, connection, and versatile products that support the way they want to live. https://www.royalrobbins.com/Aarn Packs -- Aarn Packs give you a more comfortable backpacking experience by using Balance Pockets that help you spread your pack weight around your center of gravity and allow you to keep your posture natural. https://www.aarnpacks.com/
- 1 weeks ago55 min
Top 20 Marketing Mistakes & How to Spark Outdoor Innovation
Today on Outdoor Unfiltered, host Eoin Comerford (former CEO, advisor to outdoor brands, and founder of Outsize Consulting) breaks down the top 20 sales and marketing mistakes he sees emerging outdoor brands make.Then, trend forecaster and brand strategist Jeanine Pesce of Range joins the show to unpack the state of innovation in the outdoor industry.Plus a look back at Jeanine's landmark "The Modern Outdoors Woman" presentation at Outdoor Retailer and the shift from gender to DEI in the industry.SHOW NOTES1:54 -- Eoin Comerford introduces the top 20 sales and marketing mistakes for emerging outdoor brands, drawing on his work at Outsize Consulting with over 20 brands since leaving Moosejaw.25:13 -- Interview begins with Jeanine Pesce, trend forecaster and brand strategist, on her 20-year career, Range agency, Range Magazine, and work with Outdoor Retailer's Venture Out section.26:52 -- Whether the outdoor industry is truly in a "sea of sameness" or if smaller brands are quietly out-innovating the big players.35:53 -- How Benchmark pivoted from sandals to clogs using the same DNA and why it became an identity piece for the outdoor consumer.37:50 -- The role of collaborations in outdoor, from early Supreme x The North Face to today's oversaturated landscape and the need for internal criteria.40:00 -- The analog comeback: why print, running, foraging, and slow movement through the woods are reshaping product and storytelling.45:28 -- Whether the outdoor industry's 18-to-24-month development cycle can or should compete with fast fashion's two-month turnaround.47:44 -- The push toward circularity and deproduction.CONNECT WITH USWe would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind.Eoin Comerford on LinkedIn: https://www.linkedin.com/in/eoincomerford/Email: outdoorunfilteredpod@gmail.comOUR SPONSORSISPO -- Unites the sporting and outdoor goods industry, inspiring global movement, protecting the places we play and providing a single, streamlined platform for the brands, athletes, buyers and innovators who shape the future of sport. www.ispo.comCrux Retail -- Creating bold retail displays for bold outdoor-active brands. www.crux-retail.com/outdoorAarn Packs -- Aarn Packs give you a more comfortable backpacking experience by using Balance Pockets that help you spread your pack weight around your center of gravity and allow you to keep your posture natural. https://www.aarnpacks.com/Outdoor Unfiltered is a production of Rock Fight, LLC.
- 2 weeks ago1h 7m
Has Drinkware Peaked? The Arc'teryx Climbing Store Debate & What AI Actually Means for Outdoor Brands
In this episode of Outdoor Unfiltered, Eoin Comerford asks whether the drinkware category has officially peaked, examining the latest earnings data from Hydro Flask parent Helen of Troy, Yeti, Newell Brands' Contigo and Bubba, Stanley, and Owala, benchmarked against Circana retail data. Then he responds to the LinkedIn backlash over his take on the Arc'teryx climbing store on Abbot Kinney in Venice, CA.Finally, Jordan Williams, principal of Loop Trails and former executive at REI, Vail Resorts, and Smartwool, joins to separate AI hype from reality for outdoor brands and retailers of all sizes -- covering real-world use cases, the limits of ChatGPT and Claude, agentic commerce, Meta's Muse, the 20/60/20 rule, and concrete first steps for small retailers with no IT staff.Show Notes1:54 -- Has the drinkware category peaked?8:32 -- Responding to the Arc'teryx backlash.15:04 -- Jordan Williams of Loop Trails on AI for outdoor brands: his career at Red Bull, REI, Vail Resorts, and Smartwool, why AI rewards companies with strong fundamentals, and why it will punish those without them.19:20 -- Real-world AI use cases: an automated email classification tool for a truck-camper brand that replaced a $50K HubSpot enterprise license, and a creative workflow automation for a small accessories brand connecting Google Sheets, Slack, Shopify, and Meta.25:14 -- AI limitations and the 20/60/20 rule: why LLMs produce a "sea of sameness," the importance of keeping humans in the loop, and how AI is simultaneously brilliant and dumb as a rock.33:40 -- Founder pitfalls with AI: over-reliance on AI for deal structuring and conversion analysis, the patent application problem, Shopify CEO on "slop grenades," and Charlie Munger's incentive rule.51:00 -- Agentic commerce: why it may be a product-market fit problem for the outdoor industry, Meta's Muse vs. Apple's Siri vs. ChatGPT, and the AEO/GEO imperative for brands.59:46 -- Practical AI steps for small retailers.66:44 -- Contact info, guest details, and wrap.Connect With UsWe would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind.Eoin Comerford LinkedIn: https://www.linkedin.com/in/eoincomerford/ Email: outdoorunfilteredpod@gmail.comJordan Williams (Guest) LinkedIn: linkedin.com/in/jordancwilliams Website: looptrails.ai Email: jordan@looptrails.aiOur SponsorsISPO -- Unites the sporting and outdoor goods industry - inspiring global movement, protecting the places we play and providing a single, streamlined platform for the brands, athletes, buyers and innovators who shape the future of sport. www.ispo.comCrux Retail -- Creating bold retail displays for bold outdoor-active brands. www.crux-retail.com/outdoorAarn Packs -- Aarn Packs give you a more comfortable backpacking experience by using Balance Pockets that help you spread your pack weight around your center of gravity and allow you to keep your posture natural. https://www.aarnpacks.com/Outdoor Unfiltered is a production of Rockfight LLC.
- 3 weeks ago56 min
El Nino's Threat to Outdoor Retail, Arc'teryx's Climbing Store Myth & the End of Coalition Snow
Today on Outdoor Unfiltered, Eoin Comerford breaks down how a historic super El Nino could devastate cold-weather apparel and outerwear sales this fall and winter, drawing on lessons from the 2015-2016 season that battered retailers like Dick's Sporting Goods, Paragon Sports, and EMS.He shares hard-earned advice from his Moosejaw days on how retailers in the Northeast and Midwest should prepare for what NOAA and Weather Trends data predict could be the strongest El Nino on record.Then, Eoin calls BS on Arc'teryx's new climbing-dedicated retail concept in Venice, California, questioning whether the comically thin product assortment is really about climbers or just another way to sell $600 shells.Later, Jen Gurecki, founder of Coalition Snow, joins for a candid conversation about her decision to shut down the trailblazing women's ski brand after 12 years, how a cancer diagnosis forced clarity, the brutal economics of seasonal hard goods manufacturing, the outdoor industry's retreat from DEI commitments, and her new venture Far Out.Time Stamps0:00 -- ISPO Amsterdam Preview Eoin runs through what to expect at ISPO November 3-6 in Amsterdam, from the Peak Reality climbing wall and The Loop sustainability section to the Snowfest Village, Waterlab testing pond, padel court, and running expo with brands across outdoor, snow, water, fitness, and running.1:50 -- Super El Nino and the Threat to Outdoor Retail A deep dive into how historically high Pacific water temperatures and a forecasted record-strength El Nino could crush cold-weather apparel demand, with data from NOAA, Weather Trends, and the 2015-2016 playbook that hit Dick's Sporting Goods, EMS, Paragon Sports, and brands like Patagonia, Arc'teryx, and Canada Goose.11:45 -- Calling BS on Arc'teryx's Venice Climbing StoreEoin questions whether Arc'teryx's new climbing-dedicated retail concept in Venice, California, with its Grasshopper climbing wall and comically thin carabiner assortment, is really about climbers or just another way to sell expensive shells, despite the brand's legitimate climbing heritage dating back to 1989 as Rock Solid in Vancouver.15:07 -- Jen Gurecki on Closing Coalition SnowCoalition Snow founder Jen Gurecki on her decision to shut down the women's ski and snowboard brand after 12 years, how a cancer diagnosis brought clarity, and the weight of being a female founder representing an entire community.18:00 -- The Unique Burden on Female Founders Jen and Eoin discuss the heavier responsibility women founders feel toward their investors, communities, and the broader representation of women in a male-dominated outdoor industry.20:46 -- Is It Actually Tougher to Build a Brand Now? A conversation about how COVID fallout, tariffs, the AI-driven attention economy, and the Meta and Google tax have made it harder than ever for small, undercapitalized brands, particularly women-owned businesses, to survive.25:16 -- Why Seasonal Hard Goods Are the Worst Business You Could Start Jen breaks down the brutal economics of manufacturing skis and snowboards once a year, the cash flow gap between paying your manufacturer in February and getting paid by retailers 60 to 90 days after delivery, and why model-year stamping makes it all worse.29:00 -- Advice for the Next Women's Ski Brand Founder Jen recalls her conversation with Anna Daly, who is starting her own women's ski brand, and the pointed observation that Anna admired Coalition but never actually bought a pair of their skis.32:43 -- The Real Size of Coalition SnowJen reveals Coalition was always a tiny business, never more than three full-time employees, never broke a million dollars in annual sales, and why she chose grassroots guerrilla marketing over paid Meta and Google advertising.35:39 -- Sexism in the Ski IndustryJen shares specific stories from SIA trade shows, including a male rep getting aggressive about her product, buyers flexing her skis between their legs and refusing to believe she was the owner, and a shop that tried to avoid paying her until she walked in and took her product off the wall.39:21 -- Being a Political Brand and Whether It Helped or Hurt Jen on running Coalition Snow as an unapologetically feminist and provocative brand, whether it cost sales, and why she believes not rocking the boat just upholds the status quo.42:34 -- The Industry's Retreat from DEI Eoin and Jen on how brands quietly backed away from diversity, equity, and inclusion commitments after 2020, whether it was hypocrisy or pragmatism, and the missed business opportunity for someone to step up and differentiate.48:14 -- Far Out: What Com
- Oct 5, 202640 min
Outdoor Media Summit: What Worked, What Didn't, and Why It Matters
Recorded live from the Outdoor Media Summit in Asheville, North Carolina, Eoin Comerford is joined by Colin True and Shawnté Salabert to break down everything that happened at OMS.From an unexpected black bear sighting and zip-liners passing by at the Crowne Plaza Resort to deep dives into the brand speed dating format, the trio covers what makes OMS different from other outdoor industry get togethers.They discuss notable brands including HEST, Zenbivy, Bedrock's new mountain shoes, Packfire, Airstream, Nemo, Eno, Grand Trunk, Hollow Socks, Patagonia, Teva, Smartwool, Altra, Nomadix, HydroFlask, Grivel, and Yeti.Eoin recounts his bushcraft excursion with Victorinox that turned into an Army Ranger-style survival challenge, Shawnte shares her fly fishing experience with Mayfly Outdoors and Mountain Fly Anglers, and the team digs into the hunt-fish segment's growing relevance with Hollow Socks.The conversation also covers keynotes from Matt Tucker of Circana and Earl Hunter of The Unity Folks, the value of brand excursions, category expansion trends in the outdoor industry, and why the next OMS heading to South Dakota might be worth your calendar.Show Notes[0:00] Intro and Aarn Packs sponsorship[2:13] Welcome from OMS Asheville, featuring a live bear sighting and zip-liners at the Crowne Plaza Resort[4:51] What the Outdoor Media Summit is, who attends, and how it has evolved over ten years[6:42] The OMS business model: how destinations, brands, and media folks fund the event[8:00] Day Zero at AutoCamp with activations from Victorinox, Packfire, Gozney, and Airstream[9:46] Day One brand speed dating with 30-plus brands and the 12-minute rotation format[11:41] How OMS compares to the Outdoor Market Alliance media event in Denver[15:30] Notable brands from the speed dating floor: HEST, Zenbivy, and the camp chair obsession[16:57] Bedrock's new mountain shoes: bold design move or risky bet beyond the Cairn 3D Pro[19:23] Category expansion and the chair trend: Eno, Grand Trunk, Nemo, Nomadix, and the Circana data behind it[22:30] The hunt-fish segment and how Hollow Socks built a dedicated hunt sock from consumer feedback[24:12] Excursions overview: fly fishing with Mayfly Outdoors, bushcraft with Victorinox, cold plunge with Nomadix and HydroPak, a run with Smartwool and Altra, and a hike sponsored by Teva[25:02] Eoin's bushcraft survival challenge with Victorinox: Army Rangers, cargo netting, tug-of-war, and a fire-starting finish[32:51] Sessions, panels, and the format debate: what works, what does not, and how OMS could improve[35:50] Keynotes from Matt Tucker of Circana and Earl Hunter of Unity on diversity in the outdoors[37:18] Closing thoughts: will we be back, the value of the hang, and next year's OMS in South Dakota[39:57] Asheville love, Sierra Nevada Brewing, and why this location was a standout[40:17] Outro, follow request, and contact infoOur SponsorsISPO -- Unites the sporting and outdoor goods industry - inspiring global movement, protecting the places we play and providing a single, streamlined platform for the brands, athletes, buyers and innovators who shape the future of sport. ISPO Amsterdam relaunches November 3-5. www.ispo.comCrux Retail -- Creating bold retail displays for bold outdoor-active brands. www.crux-retail.com/outdoorAarn Packs -- Aarn Packs give you a more comfortable backpacking experience by using Balance Pockets that help you spread your pack weight around your center of gravity and allow you to keep your posture natural. https://www.aarnpacks.com/Connect With UsWe would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind.LinkedIn: Eoin ComerfordEmail: outdoorunfilteredpod@gmail.comOutdoor Unfiltered is a production of Rockvite LLC.
- Sep 28, 202655 min
Backcountry's Latest Acquisition & Retail's AI Future with Anne Mezzenga
This week on Outdoor Unfiltered, Eoin Comerford breaks down Backcountry's acquisition of Velofix and what it means for online bike sales, mobile bike service, and parent company CSC Generation's value-driven playbook. Then, a footwear industry roundup covering the haves and have-nots: On's plan to hit $7 billion by 2029 with category expansions into football, golf, and premium sportswear; Salomon's target of $5 billion within five years and plans to quadruple North American brand stores; Under Armour's new hybrid store concept; JD Sports' 20% profit decline amid North American softness; and Academy Sports adding Hoka alongside Nike and Jordan. In the Unfiltered Upside, a look at GearTrade's explosive 47% year-to-date growth in the used gear market under Aaron Provine. Then, Eoin is joined by Anne Mezzenga, retail technology expert, former OmniTalk Retail co-host, and founder of Retail Field Report, to discuss her store "staging" series working retail shifts through the Reflex gig work app, the real and unsexy applications of AI in retail, like AI agents negotiating wholesale prices, the rise of agentic commerce, and practical AI advice for independent outdoor specialty retailers. SHOW NOTES[0:00] Welcome to Outdoor Unfiltered -- Eoin Comerford previews Backcountry's Velofix acquisition, a footwear industry roundup, and a deep dive into retail tech and AI with Anne Mezzenga.[0:39] Backcountry acquires Velofix -- what the deal means for online bike sales, mobile bike service, CSC Generation's playbook, and how it follows Backcountry's earlier Beeline Bikes investment.[4:35] Sponsor: Crux Retail -- bold retail displays for bold outdoor-active brands, featuring work with Wahoo.[5:30] Footwear roundup: On targets $7 billion by 2029 -- category expansion into football with Mbappe, golf, and premium sportswear as the running brand leans into "premiumization."[8:19] Salomon plans to reach $5 billion within five years -- quadrupling North American brand stores from 8 to 40 and what that means for independent specialty retail.[10:15] Under Armour launches hybrid store concept -- premium storytelling in the front, broader price points in the back, or as Eoin puts it, brand business in the front, clearance party in the back.[11:28] JD Sports reports 20% profit decline -- margin pressures, 2.8% same-store sales drop, and US as the worst-performing region across Hibbett, DTLR, and Finish Line.[13:05] Academy Sports adds Hoka -- following expanded Nike and Jordan assortments, and what it signals about distribution strategy for both Hoka and Nike.[14:05] Sponsor: Aarn Packs -- balance pockets, the U-Flow harness, and the science behind a more comfortable backpacking experience.[15:40] Unfiltered Upside: GearTrade -- 47% year-to-date growth in the used gear market, doubling in two years, and why every specialty retailer should consider a used gear section.[17:48] Sponsor: ISPO Amsterdam -- relaunching November 3-5 under new owner Raccoon Media Group with brands including Rab, DB, Hestra, and Fabletics.[18:52] Guest: Anne Mezzenga -- from OmniTalk Retail to Moosejaw memories to her new venture Retail Field Report, and the retail execs who shaped her thinking including Mary Beth Lawton at REI and John Furner at Walmart.[24:33] Launching Retail Field Report -- why Anne left podcasting to get back inside stores and understand AI adoption from the frontline.[26:16] Inside the store staging series -- working retail shifts through the Reflex gig work app across the country, from luxury brands like Ralph Lauren and Farm Rio to everyday retail.[30:17] Could gig work work for outdoor specialty retail -- how flex employees can support peak traffic, greet customers, and complement expert staff during busy seasons.[36:30] AI in retail: the unsexy applications that matter -- consolidating feedback for store manager meetings, personalization with Genesis X, and AI agents negotiating wholesale prices between manufacturers and retailers.[43:34] The concern with AI -- backward-looking data, the sea of sameness in retail assortments, and why AI can't sleep in a sleeping bag on a mountain.[46:41] Agentic commerce -- when AI does your shopping for you, from grocery list optimization today to full autonomous purchasing tomorrow.[49:53] Practical AI advice for independent outdoor retailers[54:11] Wrap-up -- where to find Anne Mezzenga at retailfieldr
- Sep 21, 202644 min
The Importance of Emerging Brands, Yeti's 2030 Plan, and the Future of Watersports
Today on the show Eoin Comerford breaks down why new brand discovery is the lifeblood of specialty retail, drawing on examples like Hoka, CamelBak, Jetboil, and Gnara's GoFly zipper to illustrate how emerging brands drive innovation in the outdoor industry. He answers a listener question from Kelly Strong, head buyer at Clearwater Outdoor in southeast Wisconsin, about how to manage open-to-buy allocation for new brands without spreading too thin. Then he digs into Yeti's investor day presentation and their plan to add one billion in revenue by 2030, covering international expansion into EMEA, the bags and soft coolers platform, cookware moves into Le Creuset territory, and the wildcard of technical performance apparel. Finally, Eoin sits down with Jimmy Blakeney, President of the Watersports Division at Solo Brands, to discuss the state of paddlesports, the OIA participation report showing 34 million Americans on the water, commoditization pressure from Amazon, Q2 growth of 59%, the Tommy Bahama partnership at Costco, and pricing discipline and MAP policy. They discuss the Solo Brands D2C thesis and what went wrong, combining Isle and Oru Kayak under one division, product innovation, and what a successful paddlesports company looks like in five years.Show Notes0:00 -- Intro and overview of the episode covering specialty retail, Yeti's growth plan, and guest Jimmy Blakeney.0:27 -- Why new brand discovery is the lifeblood of specialty retail, with examples from Hoka, CamelBak, Jetboil, and Narrows GoFly zipper.8:25 -- Listener question from Kelly Strong at Clearwater Outdoor about allocating open-to-buy to emerging brands without going too wide and thin.10:53 -- Sponsored break: Crux Retail on building bold displays for outdoor brands, including their work with Yakima at REI.11:49 -- Yeti's billion-dollar math: international expansion into EMEA, bags and soft coolers as the next billion-dollar platform, drinkware competition with Stanley and Owala, cookware moves toward Le Creuset territory, and the wildcard of technical performance apparel.16:55 -- Sponsored break: ISPO relaunches in Amsterdam November 3-5 with brands like Rab, DB, Hestra, and Fabletics.18:00 -- Jimmy Blakeney, President of Waterports at Solo Brands, joins to discuss Isle and Oru Kayak.18:43 -- The state of paddlesports: OIA reports 34 million Americans participated in 2025, up 10 million since 2019, but recreational kayak unit sales were down 13% in Q2.20:32 -- Commoditization pressure from Amazon, the patented Isle Link System, and how Isle differentiates at the $600-plus price point.21:31 -- Q2 growth of 59%, the Tommy Bahama licensed partnership at Costco, and channel strategy to protect the Isle premium brand.23:17 -- Pricing discipline, MAP policy, moving away from promotions, and rebuilding trust with specialty retail partners.24:39 -- The original Solo Brands D2C thesis, the DTC ticker, what went wrong with shared infrastructure across Solo Stove, Chubbies, Isle, and Oru Kayak.26:40 -- Combining Isle and Oru Kayak under a single water sports division and the synergies between the two brands.28:02 -- Converting casual paddlers to enthusiasts: the OIA report shows 85% of paddlers only go out four to five times a year.30:11 -- Why standup paddleboarding continues to be the fastest-growing segment and why it skews more female than other outdoor activities.33:37 -- Product innovation under Jimmy Blakeney: the Flywater micro skiff kayak, GearJunkie's Best of Show at ICAST, the Isle Link System ecosystem, Infinity Fiber technology and the Popular Science Innovation of the Year win, and Oru Kayak's Red Dot design award and plans for 2027.38:03 -- Specialty retail partnerships, the reset on MAP policy, in-season reorder growth, and double-digit pre-book growth for next year.41:35 -- What a successful paddlesports company looks like in five years and why margin and profitability must come first.Connect With UsWe would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind.Eoin Comerford on LinkedIn: https://www.linkedin.com/in/eoincomerford/Email: outdoorunfilteredpod@gmail.comOur SponsorsISPO -- Unites the sportin
- Sep 14, 202652 min
Is Athletic Footwear Imploding or Exploding? Plus: Youer's Turnaround Playbook
On this episode of Outdoor Unfiltered, host Eoin Comerford breaks down Circana's latest outdoor industry sales data, showing flat dollar sales but a 4% drop in units, and puts it side by side with Grassroots Outdoor Alliance's much stronger mid-year numbers. Eoin unpacks why athletic footwear headlines from JD Sports, Nike, Adidas, Foot Locker, and Academy sound alarming while ASICS, Merrell, Saucony, On, HOKA, and Birkenstock are all posting strong running and performance growth, and explains the lifestyle-versus-performance and D2C-versus-wholesale splits driving the divide. He also covers two unfiltered upsides: S&P raising VF Corp's outlook from stable to positive, and Locally's new partnership with DoorDash that lets independent specialty retailers offer same-day delivery. Later, Eoin sits down with Mallory Ottaviano, founder and CEO of Youer, to talk about the brand's rocky path through manufacturing failures, a self-built factory in Missoula, Montana, tariff headaches on Polartec and Chinese fabrics, and the pivot to paid media on Meta, authentic email marketing, and a drop model that has the brand tripling revenue this year. This episode is sponsored by ISPO and Crux Retail.Show NotesTimestamps0:00 – Circana's latest outdoor industry sales data from OR Minneapolis and what it means for the category.0:51 – Comparing Circana's flat/down data to Grassroots Outdoor Alliance's stronger mid-year comps and what explains the gap.4:55 – A word from sponsor ISPO on its relaunch in Amsterdam.6:02 – Is athletic footwear imploding or exploding: sorting out the conflicting headlines from JD Sports, Nike, Adidas, Foot Locker, Academy, and UBS.12:39 – A word from sponsor Crux Retail.15:03 – Unfiltered upside: S&P raises VF Corp's outlook from stable to positive.16:39 – Unfiltered upside: Locally partners with DoorDash to bring same-day delivery to independent specialty retailers.19:38 – Introducing guest Mallory Ottaviano, founder and CEO of Youer, and the origin of the brand.22:18 – Why Youer built its own manufacturing facility in Missoula, Montana, and what went wrong along the way.27:03 – The real impact of tariffs on domestic manufacturing and imported fabric costs.29:34 – What actually turned Youer's business around over the last two years.32:19 – Behind Youer's raw, unpolished creative process and why it works on Meta.38:56 – How Mallory thinks about MER, cost per purchase, and attribution in paid media.40:33 – Why Youer runs a drop model instead of traditional seasonal collections.44:10 – A closer look at Youer's hero products: the Earned It Short, Commit Crop Top, and Treasure Dress.46:06 – Why Youer walked away from wholesale entirely.48:32 – Youer's growth numbers and what running a lean, eight-figure team actually looks like.Connect With UsWe would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind. Reach out to Eoin Comerford on LinkedIn or email outdoorunfilteredpod@gmail.com.Our SponsorsISPO unites the sporting and outdoor goods industry, inspiring global movement, protecting the places we play, and providing a single, streamlined platform for the brands, athletes, buyers, and innovators who shape the future of sport. Visit www.ispo.com.Crux Retail creates bold retail displays for bold brands. Visit www.crux-retail.com.Outdoor Unfiltered is a production of Rockfight LLC.
Get Outdoor Unfiltered summaries in your inbox
Free AI-powered daily recaps. Key takeaways, quotes, and mentions — in a 5-minute read.
Get Free Summaries →Free forever for up to 3 podcasts. No credit card required.
You Might Also Like
Listeners also like.
The Hunt for Success
Business leaders discuss their career paths, strategic decisions, and how they align success with personal freedom and purpose.
Pablo Torre Finds Out
Pablo Torre explores stories beyond sports through interviews, reported segments, and cultural conversations with athletes, media figures, and politicians.
Heroes, Action, Adventure, Extreme Sports - Profiles in Courage - The Creative Process
Interviews with adventurers, athletes, and activists exploring courage, resilience, and creativity through extreme sports, exploration, and social change.
Right About Now - Legendary Business Advice
Raw business insights from founders and industry leaders, revealing real wins, failures, and actionable strategies without the fluff.
Your Brand Amplified
Explores the strategies and mindsets of successful entrepreneurs in business growth, marketing, and personal branding.
The AI XR Podcast
Insightful interviews with tech founders and executives on AI, virtual reality, augmented reality, and the future of spatial computing.
Founder's Story
Raw conversations with entrepreneurs about the struggles, doubts, and pivotal moments behind their ventures.
The Vault Unlocked
Founders share hard-earned lessons on what actually worked, what failed, and the pivotal decisions behind growing successful companies.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
A marketing podcast offering practical insights on branding, strategy, and customer research from industry professionals.
Kick Point: The Golf Gear Show
A weekly look at golf equipment, covering club design, fitting, and purchasing advice with a mix of insight and humor.
Hunters and Unicorns
Explores the strategies and journeys of top tech leaders and sales innovators shaping the software industry.
Running on Grass
Two ranchers discuss practical challenges of grass management, drought, cattle markets, and daily life on a working ranch.
About Outdoor Unfiltered
Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the "why" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. He’s calling out the missteps, celebrating the innovators, and dissecting the "playbook" used by the world’s leading outdoor brands and retailers. Alongside guest experts, Eoin dives into the topics that actually move the needle: - Market Drivers: Affordability, sustainability, and the "authenticity" gap. - Retail Reality: What’s actually happening on the floor vs. the boardroom. - Future-Proofing: Connecting you to the insiders shaping where the industry goes next. Stop skimming the surface. It’s way more interesting down here.
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from Outdoor Unfiltered in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's Outdoor Unfiltered daily summary?
It's a free AI-powered email that summarizes new episodes of Outdoor Unfiltered as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Outdoor Unfiltered podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Outdoor Unfiltered product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Rock Fight, LLC.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts, any in the catalog. Basic raises that to 15, Pro to 40 and Max to 100. Browse our full catalog at /podcasts.
How often does Outdoor Unfiltered release new episodes?
Outdoor Unfiltered publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does Outdoor Unfiltered cover?
Outdoor Unfiltered covers topics including News, Sports, Business, Management, Wilderness. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Outdoor Unfiltered summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.