Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8)
“We know how to run ads. This is a playbook.” How should you market a new DTC brand in its first six weeks? Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Curtis Christopherson (Chief Growth Officer, Ammortal) hold the Winks marketing plan up against the results since launch. They built the brand for moms, yet men keep showing up to buy. Meta CPMs hit $800 until a free account fix and a smaller budget turned them around. Now creators and credible doctors have to bring CAC down to $100 before they scale. Powered By Aftersell https://9ops.co/aftersell Skio https://9ops.co/skio-9operators Omnisend https://9ops.co/omnisend OuterSignal https://9ops.co/outersignal Richpanel https://9ops.co/richpanel Runneth https://9ops.co/motion-runneth Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Operators
Every DTC Brand Needs a Media Machine. Here’s How to Build Yours!
Without This Number, Your DTC Brand Is Running on Hope
How Cuts Hit $60M, Nearly Went Bankrupt & Came Back Stronger
5 Hard Questions for Building a Company Culture That Lasts
Get summaries like this every morning.
Free AI-powered recaps of Operators and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.