OPERATORS

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

May 20, 2026·1h 7m
Episode Description from the Publisher

“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s exactly the point. The conversation tears through five make-or-break positions: (1) head of product, (2) head of growth, (3) head of Amazon, (4) creative strategist, and (5) head of influencer. Along the way, they expose why CMO is the shortest-tenured C-suite role for a reason, how a wedding photographer became a top-performing CMO, and what it takes to lock down great talent before they go build something on their own. Powered ByFulfilhttps://9ops.co/fulfil Saras Analyticshttps://bit.ly/9OP-Ytdesc Postscripthttps://9ops.co/postscript Richpanelhttps://9ops.co/richpanel Northbeamhttps://www.northbeam.io/ Aftersellhttps://9ops.co/4i3bb5 Operators Newsletterhttps://9operators.com/

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