Jon and Sarah Hauptman of PHLster Holsters

Jon and Sarah run PHLster Holsters, makers of the Enigma, other holsters, and groundbreaking education about how to carry comfortably. Timeline: 0:00 - The journey to making holsters 7:58 - What was the need PHLster was responding to? 17:34 - When did Sarah know the Enigma was going to be good? 35:57 - How much of a breakthrough was the Enigma for PHLster? 41:35 - Education and holster fitment as a science 49:28 - What's wrong with telling people to dress around the gun 58:13 - The importance of online communities 1:08:52 - The dynamic around gun products marketed to women 1:20:21 - Social media as a design and manufacturing tool 1:29:48 - Nobody goes to the anti-gun range