On Top of PR with Jason Mudd

Is your brand PR ready? 5 steps for the AI era

October 6, 2026·12 min
Episode Description from the Publisher

Send us Fan Mail In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting. Tune in to learn more! Five things you’ll learn from this episode: How to assess your brand's PR readiness in the AI eraFive steps to PR readinessWhy you shou...

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